Mixed Screen spot

May 2013
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We've developed a new TVC for the leading Tunisian brand in sanitary towels, pretty unusual for the category in a very conservative market (Arabic country). The idea addresses a specific and explicit message to women (to show a sanitary napkin on television was a first in Tunisia) while giving men the means to pass the time that the commercial is on by watching images specially tailored towards them such as scenes from action movies, football matches or auto stunts. A simple idea to reunite men and women around a topic which had divided them for ages.

Advertising Agency: 3SG BBDO, Tunisia

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antarktika's picture
19 Activity Scores

You have a good point.

Setting up drums is like setting up a family.


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