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Mio: Swish

Advertising Agency: Taxi, Canada
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Associate Creative Director / Copywriter: Mike Blackmore
Senior Art Director /Copywriter: Mike Lee
Copywriter: Mike Shuman
Digital Strategist: Zach Klein
Group Account Director: Daniel Shearer
Account Manager: Zak Usher
VP, Integrated Production: Cynthia Heyd
Post Production Manager: Athena Kouverianos
Agency Producer: Ben Sharpe

Production Company: Steam Films
Director: Benji Weinstein
Cinematographer: Tico Poulakakis
Production Designer: Michael Walker
Wardrobe Stylist: Sheri Warner
Hair, Make Up, Wigs: Helene MacKenzie
Behind the Scenes: Max Sherman
Casting Director: Andrew Hayes (Powerhouse Casting)
Production Manager: Rob Jacklin
Line Producer: Andrew Graham
Broadcast, Development & Digital+: Tasha Litt
Executive Producer: Krista Marshall / Jenn Sykes

Editorial Company: Posterboy Edit
TV Editor: Griff Henderson
Assistant Editor/Content Editor: Danica Pardo
Behind the Scenes Editor: James Arthurs
Executive Producer: Michelle Lee/Amanda Field

Colour Facility: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar

Post Production: The Vanity
VFX Supervisor: Sean Cochrane
VFX Artist: Naveen Srivastava
Flame Assistant: Michael Medeiros
Lead CG Artist: Josh Clifton
Executive Producer: Stephanie Pennington

Audio House: Eggplant Collective
Producer: Adam Damelin
Engineer: Nathan Handy
Executive Producer: Nicola Treadgold

Music Licensing: Girth Music
Director of Licensing: Danielle Lindy
Track: "Eye of the Tiger" by Survivor

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6 comments

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Great stuff. The hidden videos were even better.

MadManNYC's picture
MadManNYC
115 pencils

"Hidden videos". A brilliant (but cheap) ploy to get people to watch the exact same commercial 2 or 3 times...just to increase the views.

kleenex's picture
kleenex
29454 pencils

ha aha.

RichardCl's picture
RichardCl
123 pencils

I like the interaction in the first 10 seconds.

I'd've preferred the whole thing simpler. So the focus is on the characters and their interaction...

...but that might not've hit the right note for the product.

So I'll shut up.

certaintly's picture
certaintly
4060 pencils

i was about to post this exact thing!

it was hilarious at the start.. then it got to be too much.

"swish"

"are you an athlete or something"

"i got a sunday routine"

then bleh

Mikke's picture
Mikke
137 pencils

this is awesome

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