Ministério do Meio Ambiente / CPFL Energia S/A: Beauty
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Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: André Laurentino
Art Director: Pedro Rosa
Copywriter: André Laurentino
Photographer: Rafael Levi
Agency Production: Katia Bontempo Leal/ Dani Toda/ Cristiane Leopacci
Production Company: MOVIE&ART Produções Cinematográficas Ltda.
Film Director: Ricardo Fernandes
Editor: Umberto Martins
Post Production: MOVIE&ART
Sound designer Production Company: Sax So Funny
Aired: January 2010

11 Comments
I don't buy it.
done two years ago, only better
http://www.youtube.com/watch?v=xiQs-ZGmXgo
You're right. But I prefer the Spanish 'Bolsa Caca' :)
American beauty about 15 years ago..............
I guess that reference is made on purpose.
This concept was inspired from a famous movie.
plz stop thinking a bag is a sign of beauty. It's just a proof of pollution.
i thought its abt pollution.
bite me
simpleton...
That would have worked if I thought it was beautiful, only it was a bit boring. I love the idea but the execution didn't live up to it.
I second that.
the title is very good.