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William & Kate - Guerilla Wedding

Agency: 
Published/Aired: 
April 2011
Description: 

A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever.

Yes, I will. MINI Forever.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti

Comments (12)

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Highest Rated

Beamen's picture
Beamen
Activity Score 225

Idea is funny but the actors are so away from reality! :o

Prof's picture
Prof
Activity Score 1449

omg no...

Quite really.

atb2005's picture
atb2005
Activity Score 13561

This might have worked if they had cast the actors from T Mobile's wedding spoof. The guy in that spot did look like William..

JeffP's picture
JeffP
Activity Score 810

I'm glad 79 seconds don't last forever

AKesseli's picture
AKesseli
Activity Score 210

c'mon mini. You really think that was cool? That ad is why no one in the States buys them.

Captain Future's picture
Captain Future
Activity Score 14

So British and so Mini. :-)

teacup's picture
teacup
Activity Score 3

Great that MINI engaged with people in the streets for this occasion. It's obviously not an ad, but what a good "guerilla" action!
and it worked, people seemed to have fun :D

FixFoxy's picture
FixFoxy
Activity Score 3

nice guerilla and great fun for mini fans...

outernational's picture
outernational
Activity Score 3

Nice way to reach to people and create the connection between the brand and consumers ;)

TinuG's picture
TinuG
Activity Score 6

Saw the action live in Zurich. It's been big fun watching people cheering and taking pictures. Interaction with consumers is all that counts!

kleenex's picture
kleenex
Activity Score 43349

not really digging it.

Glut's picture
Glut
Activity Score 3937

what?

Beamen's picture
Beamen
Activity Score 225

Idea is funny but the actors are so away from reality! :o

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