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Mini: Demon Carts

Advertising Agency: Butler, Shine Stern & Partners, USA
Executive CD: John Butler
Associate CD: Steve Mapp
EP: Adrienne Cummins
Sr. Producer(s): Kat Friis
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Richard Henkels
EP(s): Jennifer Siegel, Brian Latt
Producer: Joby Ochsner
Production Supervisor: Brendan Kling
Production Coordinator: Brian Armstrong
Art Director: Mike Curtis
2nd AD: Joe Gray
Post / Effects: Asylum
VFX Supervisor / Lead Compositor: Sean Devereaux
Inferno Artist: James Allen
EP: Michael Pardee
Producer: Darcie Muangman
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
Editorial: Cosmo Street
Editor: Christian Jordan
Telecine: Complete Post
Audio Post: Lime Studios
Music Company: Beacon Street Studios

Published: 
September 2008

18 comments

eugenius's picture
eugenius
396 pencils

wow... good stunt! so what's the idea?

Kateter's picture
Kateter
2029 pencils

I think that it plays on the 'fact' that in USA cars get frequently scratched by trollies on parking lot. Mini's agility prevents that.

but I may be wrong.

kgeiger's picture
kgeiger
7287 pencils

I think you're right. It's culturally specific.

mark3r's picture
mark3r
1949 pencils

Cool AD

Crisp One's picture
Crisp One
2005 pencils

This is awesome.....good work

dico's picture
dico
332 pencils

and whats the idea???
not even a copy?

icarodoria's picture
icarodoria
66 pencils

Nice and true. That´s what ads should be about.

Nanel's picture
Nanel
283 pencils

this is awesome, great commercial

stitchy's picture
stitchy
779 pencils

nice ad but those carts r so evil!!!

simon.gross's picture
simon.gross
541 pencils

Good ad. Nice demonstration of how good mini's handling is.

funfunfun's picture
funfunfun
2 pencils

Stephen King?

copywriter.txt's picture
copywriter.txt
828 pencils

Nice way to show the motor power and the tight steer of a car.

Suberp!

DennisH's picture
DennisH
22 pencils

Funny one! Miss the copy though...

Wordnerd's picture
Wordnerd
6692 pencils

hah nice

Andy-B's picture
Andy-B
280 pencils

Very entertaining, I like....
Wow, so simple, but so cool!
Well done Mini

slip's picture
slip
919 pencils

Someone should make this a movie.

SJB

Peredo's picture
Peredo

i think it's incredible
it doesn't need a voice
the image says everything

plamenogn's picture
plamenogn
59 pencils

Smart ad as always seen on Mini creatives. :))) Well done!!!

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