Mini Cooper SD: Mobile home
Advertising Agency: Bcube, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Alessandro Sabini
Copywriter: Alessandro Sabini
Art Director: Andrea Marzagalli
Account Supervisor: Anna De Gaetano
Senior Account Executive: Sabrina Montemurro
Producer: Michele Virgilio, Susanna Zerbini
Production Company: Mercurio Cinematografica
Director: Daniel Benmajor
Director of Photography: Paco Femenia
Executive Producer: Luca Fanfani
Producer: Annalisa De Maria
Musica: Bobo Marcucci

8 comments
Wow... A sad day for Mini...
Well, Bobo Marcucci gets a vote for the music. Now, back to the drawing board for the rest.
Got carried away with the slow-motion-falling-stuff, eh?
That's me!
http://blog.tapuz.co.il/wranger
Totally ruined the mini with the new headlight and this 4x4 off road I'm a big car rubbish that BMW are trying to sell us. Hey Herr mini designer the clue is in the name. Oh and the ad sucks just as much as the car.
Couldn't help thinking about an earthquake first, not good times for that kind of associations..
Is it real or fake? I've never seen this commercial on the Italian TV. Apart form that, it made me think of a car accident while I was watching the first part. That's not good to sell cars, I guess.
nICE production, bad idea.
+1!