NewerOlder

Mini Cabrio: William & Kate - Guerilla Wedding

Yes, I will. MINI Forever.

A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Published: April 2011

12 comments

Prof's picture
Prof
1453 pencils

omg no...

Quite really.

atb2005's picture
atb2005
13567 pencils

This might have worked if they had cast the actors from T Mobile's wedding spoof. The guy in that spot did look like William..

JeffP's picture
JeffP
810 pencils

I'm glad 79 seconds don't last forever

AKesseli's picture
AKesseli
210 pencils

c'mon mini. You really think that was cool? That ad is why no one in the States buys them.

Captain Future's picture
Captain Future
14 pencils

So British and so Mini. :-)

teacup's picture
teacup
3 pencils

Great that MINI engaged with people in the streets for this occasion. It's obviously not an ad, but what a good "guerilla" action!
and it worked, people seemed to have fun :D

FixFoxy's picture
FixFoxy
3 pencils

nice guerilla and great fun for mini fans...

outernational's picture
outernational
3 pencils

Nice way to reach to people and create the connection between the brand and consumers ;)

TinuG's picture
TinuG
3 pencils

Saw the action live in Zurich. It's been big fun watching people cheering and taking pictures. Interaction with consumers is all that counts!

kleenex's picture
kleenex
33708 pencils

not really digging it.

Glut's picture
Glut
3947 pencils

what?

Beamen's picture
Beamen
227 pencils

Idea is funny but the actors are so away from reality! :o

Log in or register to post comments