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Miller lite: Break from the crowd

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Your rating: None Average: 6.7 (6 votes)

Advertising Agency: Crispin Porter + Bogusky, USA
Production Company: Method
Music: Bill Grishaw, Joe Davenport / Motomuzika
Released: 2007

9 Comments

ihaveacomment's picture 18 pencils

ok so who copied who?

miko1aj's picture 2712 pencils

Adidas was first of course. And is a far way better. And do not have such a TERRIBLE ending. Buueeh. Shame on you miller lite.

Mr.Bumpfry's picture 16 pencils

Is it just me, or does the VO sound terrible? Interesting idea but I agree the ending falls flat. The beer market is tough to tackle these days.

Fidel's picture 36 pencils

Seen better ones. Why working so hard when this is the result, CPB?

gibshellenberger's picture 157 pencils

the saddest thing about this ad is miller's strategy: attack bud light.

which points out just how desperate they are.

desperation = attraction?

for god's sake, cpb, someone introduce those corporate fools to some sound psychological thinking.

"Before I can live with other folks, I’ve got to live with myself. The one thing that doesn’t abide by majority rule is a person’s conscience."

—Harper Lee

...and that's my last quote for the day.

ANDRE BR's picture

TERRA, ISP Provider... CANNES 2007

http://www.terra.com.br

Agência: DM9DDB
Monster - SHORT LIST CANNES 2007(Press)SHORT LIST CANNES 2007(Outdoor)
http://www.ccsp.com.br/busca/busca.php?t=terra+cannes&SearchArea=novo&...

OR

http://www.ccsp.com.br/_img/full/novo/19956.jpg

firefer26's picture 7 pencils

WOW…

thisoe's picture

Could someone please post a link to the mentioned adidas ad?

Ad_Lizard's picture 75 pencils

Maybe this is why CP+B lost the account.

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