Miller lite: Break from the crowd
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Crispin Porter + Bogusky, USA
Production Company: Method
Music: Bill Grishaw, Joe Davenport / Motomuzika
Released: 2007


9 Comments
ok so who copied who?
Adidas was first of course. And is a far way better. And do not have such a TERRIBLE ending. Buueeh. Shame on you miller lite.
http://www.mixcloud.com/miko1aj/
Is it just me, or does the VO sound terrible? Interesting idea but I agree the ending falls flat. The beer market is tough to tackle these days.
Seen better ones. Why working so hard when this is the result, CPB?
the saddest thing about this ad is miller's strategy: attack bud light.
which points out just how desperate they are.
desperation = attraction?
for god's sake, cpb, someone introduce those corporate fools to some sound psychological thinking.
"Before I can live with other folks, I’ve got to live with myself. The one thing that doesn’t abide by majority rule is a person’s conscience."
—Harper Lee
...and that's my last quote for the day.
TERRA, ISP Provider... CANNES 2007
http://www.terra.com.br
Agência: DM9DDB
Monster - SHORT LIST CANNES 2007(Press)SHORT LIST CANNES 2007(Outdoor)
http://www.ccsp.com.br/busca/busca.php?t=terra+cannes&SearchArea=novo&...
OR
http://www.ccsp.com.br/_img/full/novo/19956.jpg
WOW…
Could someone please post a link to the mentioned adidas ad?
Maybe this is why CP+B lost the account.