Miller Light: Tie Breaking

Advertising Agency: Lopez Negrete, USA
Chief Creative Officer: Alex López Negrete
V.P. Creative Director: Javier González-Herba
Creative Director: Federico Traeger
Associate Creative Director: Fernando Gomez
Director of Broadcast Production: Marlo Baker
Sr. Broadcast Producer: Robert Feliciano
Production Co: Milagro Films
Executive Producer: Sergio Nicolau, Lissy Castillo
Directors: Felipe y Pancho
Director of Photography: Christian Cotet

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13 comments

pitted prunes's picture
pitted prunes
216 pencils

NOOOO....... so cheesy..... goosebumps at the end. how did this get even 4 stars? hot model??

H.Works's picture
H.Works
100 pencils

No way.

miko1aj's picture
miko1aj
3100 pencils

Hehe. perfect picture of how cliche ad can be. I would blame mainly marketing dep at this case. It looks like they trying to convince people to their product with the brutal manner. This is typical reasoning based on idea that we should magnify the value of product and people immediately will gonna love it. Naaaaah. It's not that easy, not that easy.

morse's picture
morse
13942 pencils

Lame ad. As miko1aj said. It's such a cliche.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Glut
3947 pencils

lame!

CommandZ's picture
CommandZ
2453 pencils

For a category that is wide open with creative opportunities, this was a first idea let's call it a day weak sauce fail.

kleenex's picture
kleenex
22644 pencils

The other guy can have the beer, I will just take the model instead.

welsh523's picture
welsh523
150 pencils

This ad was weak to say the least. It gets two pencils for the model. It had potential but just came out incredibly cheesy and lame.

aRianna_.'s picture
aRianna_.
281 pencils

hahahahaha it's like the creative team sat down and said: "lets make the lamest beer add in history of beer."

jcaraballo's picture
jcaraballo
4 pencils

WOW, I don't know how to say first idea + super extra very seen before ... DON'T, PLEASE!!!

Poach's picture
Poach
4 pencils

What the heck is this?

Poach's picture
Poach
4 pencils

The most wasted 30 seconds in my entire life!! Terrible idea, bad acting, cheesy to the max! The CD would do better in some other field.

guyriordan's picture
guyriordan
20 pencils

I will rather have the beer than the model. Why? The gal's not that visually stimulating. When I will have the beer, then she will be.

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