Milky Way: Pool

Advertising Agency: BBDO NY, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Creative Directors: Scott Kaplan, Tom Kraemer
ACD / Copywriter: Mike Sweeney
ACD / Art Director: Molly Sheehan
Agency Producer: Theresa Ward
Director: Simon Cole
Production Company: HSI
Editorial Company: Cosmo Street
Editor: Lawrence Young
Visual Effects: a52
VFX Supervisor: Andy McKenna
Sound Design: Soundlounge
Sound Designer: Tom Jucarone
Color Correction: CO3

March 2010


Phil Lestino's picture
Phil Lestino
1684 pencils

Well I didn't need to see that twice thank you!

razorsharp creative's picture
razorsharp creative
186 pencils

On the one hand it makes me aware of the product and it's "caramelness", but on the other hand it gives me a visual of dudes swimming in caramel that makes me not want to eat it. (...is that a swimming cap in my candy bar?)

-Richard Todd Aguayo (razorsharp creative)

R U serious's picture
R U serious
416 pencils

A Japanese grown man in a speedo on a caramel pool?

I'll need therapy after this... disturbing...

...read my name, read my name...

Say my name, say my name...

gmint7's picture
2683 pencils

last minute idea


V's picture
76 pencils


Prime83's picture
497 pencils


zerocool's picture
455 pencils

one time laugh commercial. Can see this annoying me by the 3rd time watching.

Ed Rapport's picture
Ed Rapport
724 pencils

unsure of the need to execute swimmers in a pool full of caramel?.. unexpected, yes. Did I personally enjoy this ad? Not really..

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

i kind a like these type of ads. no idea however its funny and easy to get.

Life is a joke. Laugh.

AssassinX's picture
1329 pencils

Just made me laughing........ :)

Guest's picture

Are you crazy? How unappetizing to eat a candy bar with the visual in my mind of male bodies, private parts, in my food!! Ewww, can't get that picture out of my mind and won't try the candy because of it!! Nasty, not clean!!

Guest's picture

My 1st thought was of the wildlife in the Gulf Of Mexico getting covered in oil. Didn't even think about junk in the trunk...a yukky thought also.
Very poor taste in my opinion.

Guest's picture

who is the asian boy in the commercial? I would like to taste some of that!

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