Migros: Made in your region. Made for your region.
The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region."
Advertising Agency: Wirz / BBDO, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Raul Serrat
Copywriter: Tom Zuercher
Director: Michael Fueter
DoP: Pascal Walder
Production: Condor Films
Published: September 2011