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Things Kids Say

Agency: 
Published/Aired: 
May 2013
Description: 

Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, and enjoy a little more me-time.

Advertising Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films

Comments (11)

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Highest Rated

MagicalMayhem's picture
MagicalMayhem
Activity Score 17

.

Naser_K's picture
Naser_K
Activity Score 173

What a stupid ad! Much more annoying to me than a child's curious and inquisitive questions. Instead of telling me this phone will -somehow- engage with my child in a good non-robotic manner, you are telling parents to give them your piece of genius technology so they would shut the f up! What a great strategy!.

certaintly's picture
certaintly
Activity Score 3994

exactly what i was going to post.
this is the equivalent of turning the tv on so you dont have to interact with your kid.

also, way too long

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

At the beginning I assumed this ad would end with a demonstration of how this tech can keep up with your kid's questions and answer them. Instead it appears to be saying that rather than encouraging your kid's to learn, get a windows phone and force an unhealthy addiction to playing video games upon them.

This Kid's Corner thing could be a really nice function allowing kids to interact with technology & learning at an early age. But this ad really presents it in a bad light.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

certaintly's picture
certaintly
Activity Score 3994

actually, i think the idea is that the kid can now look up his questions on his own now, without bothering his parents.

but the drawback is that it comes off as saying "dont worry, now you dont have to interact with your kid as they grow up with questions"

DonkeyPunchReturns's picture
DonkeyPunchReturns
Activity Score 35

So shit kids say. This content will be lapped up but by the cooing mothers but it doesn't make it any good. Just like plenty of people will by the Sun for the tits won't make it a quality read. C'mon agencies at least try to do something new with the ideas you steal off the internet.

Arnav's picture
Arnav
Activity Score 166

cellphone at the age of 8....yeah that's how you spoil them
btw i also don't like this ad because of that kid.

Arnav's picture
Arnav
Activity Score 166

It's Indian version is much better

DonkeyPunchReturns's picture
DonkeyPunchReturns
Activity Score 35

What is the indian version? Got a link?

kleenex's picture
kleenex
Activity Score 43434

Bad...

spoild's picture
spoild
Activity Score 17

You got to be kidding!

MagicalMayhem's picture
MagicalMayhem
Activity Score 17

.

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