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Child of the ‘90s

Agency: 
Published/Aired: 
January 2013
Description: 

You grew up. So did we. Reconnect with the new Internet Explorer.

Advertising Agency: Column Five, Newport Beach, CA, USA
Creative Director: Ross Crooks
Director: Nick Miede
Art Director: Luis Liwag
Producers: Ross Crooks, Nick Miede, Jeremy Fetters, Melody Mackeand, Chase Ogden
Copywriters: Ross Crooks, Nick Miede, Katy French, Jake Kilroy
Production Company: L’Eloi
Producer: Eloi Beauchamp
On-Set Director: Greg Barth
Director of Photography: Simon Duhamel
Editor: Augie Arredondo
3D Motion Design: Ryan Rumbolt
2D Motion Design: Marco Bagni
Music Composer: Marmoset
Voice Over: John Kubin
Colorist: Bob Curreri

Comments (20)

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Highest Rated

Martin777's picture
Martin777
Activity Score 365

I came here just to see it! I still love it!

morse's picture
morse
Activity Score 17364

Nice and emotional.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

brandlover's picture
brandlover
Activity Score 175

touched me absolutely! will I give another chance to IE? not sure. there are so many nice browsers out, right?

eins-eins-null's picture
eins-eins-null
Activity Score 892

weak promise ("we are the oldest" - so what?), but a fabulous video. heartwarming. really good job.

emiliete's picture
emiliete
Activity Score 646

Done!

http://www.youtube.com/watch?v=m8nuKYl6cls

Congrats to the composer, the music is awesome!!!!!!!

OkGo's picture
OkGo
Activity Score 66

awesome, loved it

CACAHD's picture
CACAHD
Activity Score 2186

Not fresh as ad, but well done and it reminds me good memories

Spanky's picture
Spanky
Activity Score 4899

Interesting parallel. They're basically saying, "remember when we were cool?" When in reality, they only thought they were cool. And when you think back to it now, you realize how uncool you actually were.

kleenex's picture
kleenex
Activity Score 43505

Loved it.

alausa's picture
alausa
Activity Score 1420

Lovely spot.

rrgoto8's picture
rrgoto8
Activity Score 175

Unfittingly nice ad for a terrible product... But loved the spot nonetheless!

kruswords's picture
kruswords
Activity Score 6

POGS! i almost shed a tear at oregon trail.

ortizon's picture
ortizon
Activity Score 74

Finally, the nostalgia for who was a kid in the 90s. This is new and adorable.

denzilern@delejophotos.com's picture
denzilern@delej...
Activity Score 10

The nostalgia applies to a group long past. This is not the way to connect with a new touch screen generation.

feysal's picture
feysal
Activity Score 2561

love the narration, music and the filming. great job

groovy baby!

Lisbon freak's picture
Lisbon freak
Activity Score 494

Loved it.

Kentroofer's picture
Kentroofer
Activity Score 4

This is great! Could connect with some of it.

V Gilante's picture
V Gilante
Activity Score 11

what is this, emotional blackmail? we go back such a long way but YOU DUMPED US BOOHOO. trash.

bgajus08's picture
bgajus08
Activity Score 134

That was great. Spot on with the fads. I don't use their products, but I certainly see them in a more positive light now. Great job C5.

Janae's picture
Janae
Activity Score 385

good job in positioning the brand in a better light. I'm still not fancy about the product, but such a process, takes more than one ad.

Martin777's picture
Martin777
Activity Score 365

I came here just to see it! I still love it!

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