Michelin: Evil fuel pump
Advertising Agency: TBWA\Chiat\Day New York, USA
Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Creative
Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi
Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer: Philip Loeb
Sound Design: Sound Lounge
Sound Designer- Marshall Grupp
Producer: Martia Guinn
Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss
14 Comments
like the tv much more than the print however the fight between Michelin man and the gas pump needed to be more dramatic
Nice animation, wrong sound
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Just great, it's funny and beautiful.
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Great ad..i like it
also evil, but without the fireworks: http://www.youtube.com/watch?v=fL7bamcqdTQ
BEAUTIFUL.....
Infected by a virus called CREATIVE | "And ya I Love Everything"
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great ad, great art..... but fuel economy tires???? sorry for michellin but i dont buy that.
Now i understand the first print.
Call the Ghostbusters!
Seek and Destroy
haha, my favorite comment, thank you for the sanity in between!
.: look for the green giant on the label :.
Message is complete bullshit. May save you gas while going downhill in neutral with the wind at your back. This is a perfect example of what's wrong with this functioning retard of an industry. Bullshit product benefit nobody believes nicely packaged by a drunk TV production budget.
Save up to a 109 gallons of fuel? What?
A month? A year? During the lifetime of the tyre?
An interesting visual execution still can't save an empty message.
In reality,with a low standard of English,I did not take that meaning````
Ah````My English is poor````
Great , I like it.