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Mercedes-Benz: Soul

Advertising Agency: Merkley + Partners, NY, USA
Executive Creative Director: Andy Hirsch
Creative Group Head: Abi Aron, Aaron Eiseman
Senior Producer: Alex Kobak
Director of Broadcast Production: Gary Grossman
Director of Business Affairs: Pam Carden
Production Company: MJZ
Director: Dante Ariola
Cinematographer: Philippe Le Sourd
Line Producer: Natalie Hill
Senior Executive Producer: Scott Howard
Edit Company: Peepshow NY
Editors: Andrea Macarthur, Amanda Perry
VFX Company: The Mill/LA
VFX Director: Tim Davies
VFX Producer: Rachael Trillo
Mix House: Heard City
Sound Mixer: Philip Loeb
Published: February 2013

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18 comments

tazyboy's picture
tazyboy
777 pencils

really really great.. love it... nice direction and concept. 5 stars

eins-eins-null's picture
eins-eins-null
867 pencils

i don't understand that rating.

Owolawi's picture
Owolawi
1480 pencils

Loved every bit of it and William Dafoe's presence reminded me of the adorably evil GREEN GOBLIN.

elpeladovergara's picture
elpeladovergara
9 pencils

I like it, but it seems to be similar to these
http://youtu.be/3BrUwQAdnpo

the_lizard_king's picture
the_lizard_king
1259 pencils

Thanks elpeladovergara... As you can see its a rip off. But still love the way it is shot

And then GOD said...
Let there be creativity!!!

morse's picture
morse
15714 pencils

Cool

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

someguy's picture
someguy
643 pencils

It's not amazing. But not horrible. I think it will sell some cars.

someguy's picture
someguy
643 pencils

It's not amazing. But not horrible. I think it will sell some cars.

Spanky's picture
Spanky
4898 pencils

That's one ugly car. And I agree the spot is pretty similar to the Renault commercial.

kleenex's picture
kleenex
27266 pencils

looks good.

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Was good until that horrible voice over at the end. Wow, what was that?

fermattei's picture
fermattei
67 pencils

The commercial is pretty good! The idea is a bit different comparing to the Renault one, I think. The only connection is the devil...

FM

Temple's picture
Temple
9621 pencils

Excellent commercial from start to finish. I am amazed with the ripoff comments since this is obviously a completely different idea, not to mention the comment that tops them all about this being an ugly car. Lol, do you even have a driver's license?

CommandZ's picture
CommandZ
2472 pencils

I'm with you on this one Temple. Outstanding job overall. I also love the fact that the setting for the Dafoe scenes are at my favorite bar in the Big Easy, The Napoleon House. And did anyone catch that the directors first name is Dante?

Spanky's picture
Spanky
4898 pencils

I have a license. And apparently much better taste than you. Such is life.

Kazu Sato's picture
Kazu Sato
107 pencils

Very nice, but only works on TV. People wouldnt watch until the last part on web.

Phiinter's picture
Phiinter
20 pencils

hahaha nice. cool insight.

el-que's picture
el-que
65 pencils

cool idea.

wanna help a fellow? start with what's in your hand.

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