00:00
NewerOlder

Mercedes-Benz: Sorry

Senses danger and inrcreases braking power. BAS PLUS

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt

Related videos by Shutterstock

45 comments

Guest's picture
Guest

Done. This ad reminds me the clio tv ad of Agulla & Baccetti "Diablo", that was a excellent ad.

Davai's picture
Davai
612 pencils

You are right its similar

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think it's good but should have brought forward the system a bit more I think. It's not a 100% clear weither he brakes or the system.

bobby666's picture
bobby666
1460 pencils

good but would have been more dramatic. its too subtle compared to the situation depicted.

capywriter's picture
capywriter
5511 pencils

very nice!

capywriter's picture
capywriter
5511 pencils

Ivan, are these credits correct? I've seen completely different names mentioned elsewhere.

ivan's picture
ivan

I believe so, this is what the agency sent me.

Ivan Raszl, admin of AotW

capywriter's picture
capywriter
5511 pencils

ok, I trust you... sorry ;)

ivan's picture
ivan

No reason to be sorry, I'm glad to get any feedback!

Ivan Raszl, admin of AotW

capywriter's picture
capywriter
5511 pencils

It was rather meant as a wink to this commercial ;)

Hibon's picture
Hibon
3731 pencils

Very nice!!!

Simple ideas are the best !

Guest's picture
Guest

soudesigner i love you!

micke17's picture
micke17
116 pencils

they were not specific but was a good idea

giulianelli's picture
giulianelli
27 pencils

ahhauah funny, perfect!

alvinivanicko's picture
alvinivanicko
263 pencils

Cool. I'd rather push a little bit more on dramatization.

Guest's picture
Guest

AGULLA Y BACETI

jinpa's picture
jinpa
21 pencils

wow~!! gooood!!

hufflepoff's picture
hufflepoff
430 pencils

love this!!!

Temple's picture
Temple
10107 pencils

Excellent.

redkedscom's picture
redkedscom
59 pencils

wow, i felt this moment before he stoped.

Guest's picture
Guest

Done.

Guest's picture
Guest

beautiful!!!!!!!!!!!!!!!!!!!!!!!!! ;)

Guest's picture
Guest

BEAUTIFUL!!!!!!!!!!!!!!!!!!!!!!! ;)

Guest's picture
Guest

i get the mood you built. Love it!

dollypoppin's picture
dollypoppin
1423 pencils

I like it!

---------
"Nihil sub sole novum"

Guest's picture
Guest

Is it just me... or he really is not wearing seat belt? How irresponsible! Nice ad... though!!!

Guest's picture
Guest

Please people, wake up!!!!!!

This ad is a really bad version of "Diablo" from Agulla&Baccetti!!!!!

So disrespectful with history. shame on you, SHAME ON YOU!

Guest's picture
Guest

Probably you've written "Diabolo" – poor job!

Corbeen's picture
Corbeen
1075 pencils

hey, I saw the ad and its quite stupid to compare. This one is better.
Diablo , dialogues makes me not even watch it till the end.
Sorry but even if it is a copy, wich i dont hink so, it is a quite big improvement.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

Funny, people who says it's similar to Clio 'Diablo' commercial gets 1 star... go ahead gimme my 1 *, The Clio's commercial was done in 1998, 10x better, this is a bad copy, SORRY ;-)

Guest's picture
Guest

love it.

Guest's picture
Guest

ummm, why is it in English? I live in Germany and i have never seen this ad on TV

Guest's picture
Guest

Yep. Deja Vu all over again.

Guest's picture
Guest

loved it ... mind blowin

Guest's picture
Guest

Same as the argentine Clio version.......Plagio

Guest's picture
Guest

Very nice...... love it

Guest's picture
Guest

absolutely love this. :)

elklown's picture
elklown
3 pencils

I'll admit it's a much finer execution than the Clio commercial, but it's exactly the same idea...sorry

krautland's picture
krautland
3225 pencils

note the license plate. s-eo. I bet they were going for soe.

Jihocech's picture
Jihocech
20 pencils

My wife wanted to buy a Mercedes after she saw this great ad. She changed her mind after she saw my wallet. : ))
excellent work

velle's picture
velle
1550 pencils

i love the perverse humour between them!

Saand's picture
Saand
150 pencils

deathproof deutche product! to the face of fatalists..... awesome!!!!!!!

Guest's picture
Guest

In which countries this ad could be seen?
It's important because of a schoolwork of mine...
Thx in advance

Log in or register to post comments