Mercedes-Benz: Sorry
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Senses danger and inrcreases braking power. BAS PLUS
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt
45 Comments
Done. This ad reminds me the clio tv ad of Agulla & Baccetti "Diablo", that was a excellent ad.
You are right its similar
I think it's good but should have brought forward the system a bit more I think. It's not a 100% clear weither he brakes or the system.
http://jackmancer.com/
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good but would have been more dramatic. its too subtle compared to the situation depicted.
very nice!
Ivan, are these credits correct? I've seen completely different names mentioned elsewhere.
I believe so, this is what the agency sent me.
ok, I trust you... sorry ;)
No reason to be sorry, I'm glad to get any feedback!
It was rather meant as a wink to this commercial ;)
Very nice!!!
Simple ideas are the best !
soudesigner i love you!
they were not specific but was a good idea
ahhauah funny, perfect!
Cool. I'd rather push a little bit more on dramatization.
AGULLA Y BACETI
wow~!! gooood!!
reality
love this!!!
Excellent.
wow, i felt this moment before he stoped.
Done.
beautiful!!!!!!!!!!!!!!!!!!!!!!!!! ;)
BEAUTIFUL!!!!!!!!!!!!!!!!!!!!!!! ;)
http://www.youtube.com/watch?v=6comgPM0K5g
i get the mood you built. Love it!
I like it!
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"Nihil sub sole novum"
Is it just me... or he really is not wearing seat belt? How irresponsible! Nice ad... though!!!
Please people, wake up!!!!!!
This ad is a really bad version of "Diablo" from Agulla&Baccetti!!!!!
So disrespectful with history. shame on you, SHAME ON YOU!
Probably you've written "Diabolo" – poor job!
hey, I saw the ad and its quite stupid to compare. This one is better.
Diablo , dialogues makes me not even watch it till the end.
Sorry but even if it is a copy, wich i dont hink so, it is a quite big improvement.
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Funny, people who says it's similar to Clio 'Diablo' commercial gets 1 star... go ahead gimme my 1 *, The Clio's commercial was done in 1998, 10x better, this is a bad copy, SORRY ;-)
love it.
ummm, why is it in English? I live in Germany and i have never seen this ad on TV
Yep. Deja Vu all over again.
loved it ... mind blowin
Same as the argentine Clio version.......Plagio
Very nice...... love it
absolutely love this. :)
I'll admit it's a much finer execution than the Clio commercial, but it's exactly the same idea...sorry
note the license plate. s-eo. I bet they were going for soe.
My wife wanted to buy a Mercedes after she saw this great ad. She changed her mind after she saw my wallet. : ))
excellent work
i love the perverse humour between them!
deathproof deutche product! to the face of fatalists..... awesome!!!!!!!
In which countries this ad could be seen?
It's important because of a schoolwork of mine...
Thx in advance