Mercedes-Benz: Obstacles
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Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Thimoteus Wagner
Art Director: Christian Kroll
Copywriter: Peter Gocht
Production: Sehsucht GmbH, Hamburg, Germany
Director: Ole Peters, Hannes Geiger
Music: Bluwi, Hamburg, Germany
Sound design: Bluwi, Hamburg, Germany
Aired: December 2007
12 Comments
ugly car, cool art direction.
Should have saved this terrific visual concept for a better idea. The actual product shot and tag line are the anti climax in this ad.
I know what can stop the merc- Its totally atrocius ugly looks.
BTW nice execution... would have saved it for a more suitable product
drive it sometime. you'lll love it. its a fantastic 4X4.
ideas....30 minutes nahi toh free.
sometimes you just have to applaud kick ass art direction and leave it be. The idea could have been better but the art direction is so cool that who cares? Really, who cares? It's cool. So is the music.
"Christian Kroll outplayed Fabian and Thimoteus"
withalltherespects
It's a beautiful ad for a gorgeous and incredibly tough car.
It's a beautiful ad for a gorgeous and incredibly tough car.
Great art direction and production, but the product does not connect with it to me.
-Natalie
http://www.nataliemarion.com
wow, I buy it!!
the ad, the ad.
This ad is nice, great animation/sound. Car looks great. Pity it's a massive fuel-burning behemoth.
u ppl dont know some of the richest bigshots in the world drive a g class