Mercedes-Benz: Marten
An innovation with power.
Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Director: Steffen König
Copywriter: Till Felber, Ali Antzar, Niels Münter
Graphic Designer: Samuel Huber
Director: Florian Friedrich Duenzen
Production: Robert Tewes / Markenfilm

10 comments
Really nice direction.
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wow! Clever Concept.....:)
www.creativevideoads.blogspot.com
Is it advertising a new electro guard device to ward off critters under the hood? Or am I missing something?
yes indeed you did. it is about an electric engine instead of an electric guard system.
critters use to hide under warm motors and even bite the warm tubes as far as i know...
Sweet ad.
New security System??
my marketing blog (Thai Language): http://jexep.net
Really well done.
Cute...
I suppose it's clever if you get it. (I didn't though. Animals don't bite the bottoms of cars where I live.)
I really like how they captured the citter in the beginning. Great director of photography, shame that he's not on the credits.