Average: 7 (60 votes)

An innovation with power.

Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Director: Steffen König
Copywriter: Till Felber, Ali Antzar, Niels Münter
Graphic Designer: Samuel Huber
Director: Florian Friedrich Duenzen
Production: Robert Tewes / Markenfilm

10 comments

morse's picture
11501 pencils
morse

Really nice direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sureshbabu's picture
584 pencils
sureshbabu

wow! Clever Concept.....:)

Baelin's picture
283 pencils
Baelin

Is it advertising a new electro guard device to ward off critters under the hood? Or am I missing something?

sambuca's picture
1102 pencils
sambuca

yes indeed you did. it is about an electric engine instead of an electric guard system.

critters use to hide under warm motors and even bite the warm tubes as far as i know...

andylefty's picture
4432 pencils
andylefty

Sweet ad.

Jexep's picture
190 pencils
Jexep

New security System??

my marketing blog (Thai Language): http://jexep.net

CommandZ's picture
2365 pencils
CommandZ

Really well done.

kleenex's picture
15900 pencils
kleenex

Cute...

Taylormade's picture
418 pencils
Taylormade

I suppose it's clever if you get it. (I didn't though. Animals don't bite the bottoms of cars where I live.)

stickynotes's picture
1020 pencils
stickynotes

I really like how they captured the citter in the beginning. Great director of photography, shame that he's not on the credits.