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Mercedes-Benz: Marten

An innovation with power.

Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Director: Steffen König
Copywriter: Till Felber, Ali Antzar, Niels Münter
Graphic Designer: Samuel Huber
Director: Florian Friedrich Duenzen
Production: Robert Tewes / Markenfilm

10 comments

morse's picture
morse
16413 pencils

Really nice direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
suresh90
620 pencils

wow! Clever Concept.....:)

Baelin's picture
Baelin
277 pencils

Is it advertising a new electro guard device to ward off critters under the hood? Or am I missing something?

sambuca's picture
sambuca
1066 pencils

yes indeed you did. it is about an electric engine instead of an electric guard system.

critters use to hide under warm motors and even bite the warm tubes as far as i know...

andylefty's picture
andylefty
4539 pencils

Sweet ad.

Jexep's picture
Jexep
182 pencils

New security System??

my marketing blog (Thai Language): http://jexep.net

CommandZ's picture
CommandZ
2484 pencils

Really well done.

kleenex's picture
kleenex
32502 pencils

Cute...

Taylormade's picture
Taylormade
412 pencils

I suppose it's clever if you get it. (I didn't though. Animals don't bite the bottoms of cars where I live.)

stickynotes's picture
stickynotes
1058 pencils

I really like how they captured the citter in the beginning. Great director of photography, shame that he's not on the credits.

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