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Mercedes-Benz: Magic body control

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Peter Waibel
Creative Directors: Robert Herter, Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Account Management: Sonja Stockmann, Darek Stöhr, Fabian Kredig, Julia Körte
Agency Producers: Christoph Köhler, Sebastian Fahlbusch
Production: BIGFISH
Director: Daniel Warwick

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17 comments

peggylize's picture
peggylize
47 pencils

Love it! Clever.

poisongas's picture
poisongas
149 pencils

Yup. Done. And in the same country too.

Why does Jung von Matt always steal ideas?

aaepropagandistas's picture
aaepropagandistas
67 pencils

Velvet mouth, sucked, etc. From here: http://www.youtube.com//watch?v=26bw-fF3QbY

baumannovski's picture
baumannovski
3 pencils

The idea is not a copy. The commercial has been shot in autumn 2012 and was shown at internal Mercedes-Benz events several times since winter 2012.
This video which has been uploaded in February should be proof enough:
http://www.youtube.com/watch?v=VtRNJA63T4A

morse's picture
morse
16192 pencils

Doesn't matter if it's done or not. It's still quite novel in advertising and it fits the message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lamagiaestaenlacinta's picture
lamagiaestaenlacinta
21 pencils

Jung von Matt, you've been punk'd!

kleenex's picture
kleenex
30841 pencils

That sure is an odd car ad.

passepartout's picture
passepartout
262 pencils

How can these Jung von Matt live with themselves? All they do is steal ideas and make fake ads. Every thing from them is a scam.

They are the embarrassment of our industry.

Meredith Singh's picture
Meredith Singh
409 pencils

This ad won't sell a single Mercedes-Benz. Very off brand. Makes more sense for a camera.

Mongoose's picture
Mongoose
4981 pencils

Agreed!

Make the logo Bigger and the black, Darker!

tomaspimentadagama031's picture
tomaspimentadag...
61 pencils

It's not new.... It's better than the other one but not new...
http://www.youtube.com//watch?v=26bw-fF3QbY

salil07's picture
salil07
135 pencils

https://www.youtube.com/watch?v=NHCRI2LF7w8
not genius. but application also takes thinking.
what must have been the brief? we have intelligent drive which keeps you stable at all times.
application is key. i'd say it is still great creativity for sure. Kudos!

Hand on my heart

ironman1979's picture
ironman1979
1082 pencils

ups!

Advertising in funnier than making weapons.

evikRAM's picture
evikRAM
349 pencils

NICE...!

!! जय श्रीराम !!

Therese Kallie's picture
Therese Kallie

Cant really see how the Merc Shopper is going to find this at all relevant. But then all the young and creative generation may think its fun - Not sure that it is going to get a Mercedes onto the shopping list though! Sigh!

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