Mercedes-Benz: Magic body control

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Peter Waibel
Creative Directors: Robert Herter, Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Account Management: Sonja Stockmann, Darek Stöhr, Fabian Kredig, Julia Körte
Agency Producers: Christoph Köhler, Sebastian Fahlbusch
Production: BIGFISH
Director: Daniel Warwick


peggylize's picture
50 pencils

Love it! Clever.

poisongas's picture
156 pencils

Yup. Done. And in the same country too.

Why does Jung von Matt always steal ideas?

aaepropagandistas's picture
77 pencils

Velvet mouth, sucked, etc. From here:

baumannovski's picture
3 pencils

The idea is not a copy. The commercial has been shot in autumn 2012 and was shown at internal Mercedes-Benz events several times since winter 2012.
This video which has been uploaded in February should be proof enough:

morse's picture
16609 pencils

Doesn't matter if it's done or not. It's still quite novel in advertising and it fits the message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lamagiaestaenlacinta's picture
21 pencils

Jung von Matt, you've been punk'd!

kleenex's picture
36180 pencils

That sure is an odd car ad.

passepartout's picture
262 pencils

How can these Jung von Matt live with themselves? All they do is steal ideas and make fake ads. Every thing from them is a scam.

They are the embarrassment of our industry.

Meredith Singh's picture
Meredith Singh
409 pencils

This ad won't sell a single Mercedes-Benz. Very off brand. Makes more sense for a camera.

Mongoose's picture
4981 pencils


Make the logo Bigger and the black, Darker!

tomaspimentadagama031's picture
61 pencils

It's not new.... It's better than the other one but not new...

salil07's picture
143 pencils
not genius. but application also takes thinking.
what must have been the brief? we have intelligent drive which keeps you stable at all times.
application is key. i'd say it is still great creativity for sure. Kudos!

Hand on my heart

ironman1979's picture
1082 pencils


Advertising in funnier than making weapons.

evikRAM's picture
349 pencils


!! जय श्रीराम !!

Therese Kallie's picture
Therese Kallie

Cant really see how the Merc Shopper is going to find this at all relevant. But then all the young and creative generation may think its fun - Not sure that it is going to get a Mercedes onto the shopping list though! Sigh!

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