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Mercedes-Benz: Escaped to the mountains

Advertising Agency: Jung von Matt/Alster, Germany
Agency Producer: Meike van Meegan
Creative Director: Thimoteus Wagner
Creatives: Jonas Keller, Daniel Pieracci
Director: Aleksander Bach
Production: Erste Liebe Filmproduktion
Producer: Justin Niklas Mundhenke
Director of Photography: Jan Velicky
Post Production: INFECTED Post Production
Editor: Andre Gelhaar
Music: Peter Gromer
Production Service Co: Means of Production Inc

8 comments

morse's picture
morse
16530 pencils

Thrilling storytelling.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hm it didn't really get a hold on me. I find it a bit unrealistic and weird.

CuriousPencil's picture
CuriousPencil
4227 pencils

Hardly a thrilling story that says "I thought I'd never go back and then I did" - isn't that second down the list from "I woke up and it was all a dream"?

That on top of the glaring disconnect between this and the tagline "The best or nothing" adds up to a beardful of 'meh' for me on this one, apart from the slick production.

Copy Maafan's picture
Copy Maafan
16 pencils

Weak ending.

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

I thought it was a nice story...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Prof's picture
Prof
1453 pencils

That 70s ad is a million times better.

Quite really.

H.Works's picture
H.Works
100 pencils

Not that bad, I love the voice and the toning which is very dramatic, but I don't like the man's acting. He seems quite fake when he sees the car. Or maybe it's because of bad framing, I'm not sure.

The idea was good but could have been realized a bit better.

After a closer look I'll just confirm I dislike the framing on the part with the car. It's way too static, in comparison with the rest. But the rest is very fine for me.

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