February 2011

Film advertisment created by Merkley + Partners, United States for Mercedes, within the category: Automotive.

Advertising Agency: Merkley & Partners, New York, USA
CEO: Alex Gellert
Executive Creative Director: Andy Hirsch
Group Creative Heads: Scott Zacaroli, David Fox
Art Director: Ben Krantz
Copywriter: Alex Smulian
Director Broadcast Production: Gary Grossman
Senior Producer: Alex Kobak
Director of Business Affairs: Pam Carden
Director of Client Services: Cynthia Davis
Group Account Director: Diane Hernandez
Account Director: Lisa Manarelli
Account Supervisor: Nicole Manrodt
Account Executive: Samantha Plevy
Director: Sean Thonson
Executive Producer / Managing Partner: Tim Case
Executive Producer / Managing Director: Kira Carstensen
Head of Production: Jennifer Ingalls
Producer: Rita LeRoux
Editorial: THE WHITE HOUSE, New York, NY
Editor: Mark Langley
Senior Producer: Melanie Klein
Visual Effects: PUBLIC VFX, Venice, CA
VFX Supervisor: Tony Smoller
Executive Producer: Kim Nagel

Comments (10)

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Highest Rated

Temple's picture
Activity Score 11337

It's the first time I see a CEO in the credits. Hey CEO, what did you do exactly?

jagadeesh's picture
Activity Score 743

hey ivan...please use youtube..

picopalqlea's picture
Activity Score 999

YES PLEASE! flash sucks man. back to qtime..................
ahhhh(sigh)... he never lisint...

identuity's picture
Activity Score 10

don't use youtube, it is slow nowadays

CuriousPencil's picture
Activity Score 4225

"You either have it or you don't."

When did Mercedes start using chisels and slate to write?

cracker66's picture
Activity Score 163

Great spot - also beautifully shot.

morse's picture
Activity Score 17660

Beautiful idea and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture
Activity Score 1264

Waste of time and money.

oanabarbu10's picture
Activity Score 105

I love the fact that they named the ad "waltz" (relating to a traditional referee). But beside this, the copy and the voice are pretty annoying and the execution a bit to "american" for a German brand.

Temple's picture
Activity Score 11337

It's the first time I see a CEO in the credits. Hey CEO, what did you do exactly?

Madison Maven's picture
Madison Maven
Activity Score 20

Good for M-B for not taking a direct shot back at Audi. M-B is the leader, take the shots and bite back subtly, don't legitimize Audi.