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Mercedes: Waltz

Advertising Agency: Merkley & Partners, New York, USA
CEO: Alex Gellert
Executive Creative Director: Andy Hirsch
Group Creative Heads: Scott Zacaroli, David Fox
Art Director: Ben Krantz
Copywriter: Alex Smulian
Director Broadcast Production: Gary Grossman
Senior Producer: Alex Kobak
Director of Business Affairs: Pam Carden
Director of Client Services: Cynthia Davis
Group Account Director: Diane Hernandez
Account Director: Lisa Manarelli
Account Supervisor: Nicole Manrodt
Account Executive: Samantha Plevy
Production: SUPPLY&DEMAND
Director: Sean Thonson
Executive Producer / Managing Partner: Tim Case
Executive Producer / Managing Director: Kira Carstensen
Head of Production: Jennifer Ingalls
Producer: Rita LeRoux
Editorial: THE WHITE HOUSE, New York, NY
Editor: Mark Langley
Senior Producer: Melanie Klein
Visual Effects: PUBLIC VFX, Venice, CA
VFX Supervisor: Tony Smoller
Executive Producer: Kim Nagel

Published: 
February 2011

10 comments

jagadeesh's picture
jagadeesh
743 pencils

hey ivan...please use youtube..

picopalqlea's picture
picopalqlea
999 pencils

YES PLEASE! flash sucks man. back to qtime..................
ahhhh(sigh)... he never lisint...

identuity's picture
identuity
10 pencils

don't use youtube, it is slow nowadays

CuriousPencil's picture
CuriousPencil
4225 pencils

"You either have it or you don't."

When did Mercedes start using chisels and slate to write?

cracker66's picture
cracker66
163 pencils

Great spot - also beautifully shot.

morse's picture
morse
17002 pencils

Beautiful idea and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture
abake
1264 pencils

Waste of time and money.

oanabarbu10's picture
oanabarbu10
105 pencils

I love the fact that they named the ad "waltz" (relating to a traditional referee). But beside this, the copy and the voice are pretty annoying and the execution a bit to "american" for a German brand.

Temple's picture
Temple
11310 pencils

It's the first time I see a CEO in the credits. Hey CEO, what did you do exactly?

Madison Maven's picture
Madison Maven
20 pencils

Good for M-B for not taking a direct shot back at Audi. M-B is the leader, take the shots and bite back subtly, don't legitimize Audi.

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