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Mercedes: Infoxication

Advertising Agency: El Laboratorio, Madrid, Spain
Creatives: Carlos Holemans, Manuel Cavanillas, Carla Romeo, Jesús Lada
Director: Sega
DOP: Ángel Iguacel
Production Company: Lee Films
Production Company Producer: Iván Fernández
Editing Company: Telson
Post Production: Telson
Music: Love Monk
Aired: March 2011

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21 comments

Prof's picture
Prof
1453 pencils

not too bad. love the art installations. made for the ad? or done before by an artist and incorporated?

Quite really.

everartz's picture
everartz
7611 pencils

i liked the narrator's tone.. everything about it sounded positive..

| Everartz |

TommyO's picture
TommyO
1866 pencils

Beautiful art. Nice shots.

leefilms's picture
leefilms
4 pencils

Great spot!

kleenex's picture
kleenex
26866 pencils

Not that great of a ad imo.

kleenex's picture
kleenex
26866 pencils

Not that great of a ad imo.

AdBuzzer's picture
AdBuzzer
1168 pencils

I like the copy - it's not trying to be hyper-intellectual, it's down-to-earth and simple + the nice melody of the voice-over.
Still I wouldn't consider Mercedes.

Temple's picture
Temple
9621 pencils

A car for the technologically impaired? No, this is not Mercedes.

miko1aj's picture
miko1aj
3097 pencils

It's been a loooooong time since an ad, or i should say THE ad, gave me such a pleasure to watch and listen to. It's genius. Stunningly written and crafted. It's not a genius idea, but surely it's been rediscoverd anew in such a beautiful way. It's the highest level of this industry i think. Really.

Glut's picture
Glut
3947 pencils

Very interesting,not new but extremely nicely done.

towned's picture
towned
10 pencils

So what they're saying is "Mercedes has a lack of options".

Not the best selling point for a luxury car.

Great that people get so easily fooled by a pretty ad with a nice voice.

atb2005's picture
atb2005
13567 pencils

This is not what they are trying to say, buddy. The idea is that these days we have to make hundreds of decisions, which could be tedious as well as tiring. But when it comes to buying a car, you don't have to spend too much time wondering what to choose/buy. You choose Mercedes. This is my interpretation. It's a lovely ad. I didn't know though that salt comes in different colors or flavors.

towned's picture
towned
10 pencils

Obivously that's not what they are trying to say, pal.

I get the idea, it's been done a billion times.

In the world of cars, choice/options are what they are all about. You don't just buy a car and drive out.

IMO - was not the most ideal execution.

Lovely? Sure - effective? Probably not.

lamosk's picture
lamosk
2 pencils

Towned your pal is Correcto! some decisions are easy like Mercedes-Benz, cause when you talk about a CAR there are not options. Beautiful art.

atb2005's picture
atb2005
13567 pencils

Actually that is exactly what they are trying to say, mate. Cheers.

miko1aj's picture
miko1aj
3097 pencils

It's very funny that you didn't understood the ad, but you're the first to laugh at other people that they're fooled by it.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

The ad was for the mature professional crowd, , they have money, they are well cultured...or consider themselves to be...from what I can see by ads targeting them, they like copy driven stuff....as for an idea..not too much of one, a formulaic tv spot, but for the brief it was nicely done, well shot

BozzaNova's picture
BozzaNova
49 pencils

Well, since I'm not that good at English (it's not my mother language), could anyone help me with the copy?
Could anybody help me correct & complete the script? (Thank you in advance.)

Infoxication. We're intoxicated with information.
In the past you had five friends. Today you have five hundred.
Salt... used to be white. Today it's all kind of colours and flavours.
If you're thirsty, you drank water. Now you can try over a hundred varieties.
Don't like your nose? Fine. Choose another.
Blue was once blue. Not xxxx blue, lavender, xxxx, xxxx, marine.
These days you don't marry for life. You spend your life getting married.
Coffee... xxxx an organic cappuccino with soy milk and glaze saccharin.
Body combat. Spinning. Doesn't anyone just go to the gym.
Infoxication. Thousands of options. Millions of xxxx....
Luckily, there remains some decisions that make themselves.

BozzaNova's picture
BozzaNova
49 pencils

Also, could anybody explain me the meaning of these following sentences:

- These days you don't marry for life. You spend your life getting married.

- There remains some decisions that make themselves.

Thank you (again) in advance.

:D

BozzaNova's picture
BozzaNova
49 pencils

Also, could anybody explain me the meaning of these following sentences:

- These days you don't marry for life. You spend your life getting married.

- There remains some decisions that make themselves.

Thank you (again) in advance.

:D

Draper's picture
Draper
183 pencils

Sophisticated. Good.

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