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Mercedes: Chasing

Advertising Agency: Contrapunto, Barcelona, Spain
Creative Director: Jaime Chavarri
Art Director: Clara Hernandez
Agency Producer: Javier Diaz
Production Company: Agosto
Director: Hugo Menduina
Executive Producer: Rafa Montilla
Line Producer: Theresa Lucas
Photography Director: Santi Peyrona
Post-production: Infinia
Music: Dr. Alick
Sound: Infinia

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7 comments

Wordnerd's picture
Wordnerd
6662 pencils

thats an egomaniac ad. though thats part of the whole mercedes campaign, so is also something light and funny. that's missing completely. "We're so awesome" is no message for a brand that big

Brainsugar's picture
Brainsugar
1580 pencils

Hummmm.... Hamburg...germany... from S&J perhaps? ;-)
You know that spain is not your market.
I think this is one of the best job they did on Mercedes.

Wordnerd's picture
Wordnerd
6662 pencils

Nice guess but nope, sorry. I've never worked on mercedes myself, but a friend of mine did ;)
so now i'm curious: what's with the spanish market that makes the ad good?

Brainsugar's picture
Brainsugar
1580 pencils

Great!

Punch's picture
Punch
614 pencils

Me gusta! BUEN INSIGHT + BUENA EJECUCION = BUEN CONCEPTO.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Beatboxer's picture
Beatboxer
1519 pencils

Hmmm... OK, good.

Ravages's picture
Ravages
842 pencils

Good insight, I think, and decent execution.

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