Mercator Insurance: Head turner

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Advertising Agency: Duval Guillaume, Antwerp, Belgium
Account Team: Matthieu De Winter, Jonathan Moerkens
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Production Company: Caviar
Director: Kurt Delijer

Your rating: None Average: 9.3 (76 votes)

Comments

hahah. and going into it i thought it was another rendition of a carwreck instigated by an inattentive driver because he's checking out the hottness crossing the street.

Good idea. Here in Brazil, they would never approve it... :(

ivan's picture

Why?

Simple and made me watch the whole thing. nice job

Try not. Do or do not. There is no try.

the idea is good. could have been better produced.

lsadunb, I'm curious too, why wouldn't this fly in Brazil?

gmint7's picture

:::J:::

LOL

love it!

so true ;-)
leuke commercial DG

Very nice insight and good idea. For sure could be better produced! And yes, why this idea could not run in Brazil?

LOL! Excellent!

abhishake.das's picture

Awesome. good twist, yet bang on. Good werk.

picturejockey's picture

Very nice. clever. I have seen a similar ad in Australia for an insurance company itself. The scene was of a wedding and the priest says to the girl.
"Do you Emily take Jack to be your lawfully wedded husband......but only until such time when he leaves you for his sexy secretary in his convertible leaving you a station wagon, three kids and a mortgage."

http://www.navinharish.org

brilliant, should get some metals for the novelty of the idea.

Chris's picture

great

Very funny, why wouldn't this happen in brazil?

Strip. Strip. Strip.

Very funny. Sadly true, we are bastards. :)

Hee hee! I didn't see that coming. Love that the women win in the end!

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