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Mercator Insurance: Head turner

Your rating: None Average: 9.3 (76 votes)

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Account Team: Matthieu De Winter, Jonathan Moerkens
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Production Company: Caviar
Director: Kurt Delijer

Comments

Artchique's picture 168 pencils

hahah. and going into it i thought it was another rendition of a carwreck instigated by an inattentive driver because he's checking out the hottness crossing the street.

lsadunb's picture 581 pencils

Good idea. Here in Brazil, they would never approve it... :(

ivan's picture

Why?

CC3's picture 559 pencils

Simple and made me watch the whole thing. nice job

Try not. Do or do not. There is no try.

---------------------
Good is the enemy of great.

Spanky's picture 2023 pencils

the idea is good. could have been better produced.

pneuburg's picture 214 pencils

lsadunb, I'm curious too, why wouldn't this fly in Brazil?

gmint7's picture 2084 pencils

:::J:::

LOL

love it!

:::J:::

amsterdam73's picture 374 pencils

so true ;-)
leuke commercial DG

Spider's picture 212 pencils

Very nice insight and good idea. For sure could be better produced! And yes, why this idea could not run in Brazil?

adjunkie375's picture 27 pencils

LOL! Excellent!

abhishake.das's picture 254 pencils

Awesome. good twist, yet bang on. Good werk.

life's got just one figure of speech.....irony!

picturejockey's picture 628 pencils

Very nice. clever. I have seen a similar ad in Australia for an insurance company itself. The scene was of a wedding and the priest says to the girl.
"Do you Emily take Jack to be your lawfully wedded husband......but only until such time when he leaves you for his sexy secretary in his convertible leaving you a station wagon, three kids and a mortgage."

http://www.navinharish.org

thelionaspirant's picture 123 pencils

brilliant, should get some metals for the novelty of the idea.

Chris's picture 1855 pencils

great

Tapper's picture 480 pencils

Very funny, why wouldn't this happen in brazil?

Strip. Strip. Strip.

Dzsoi's picture 4558 pencils

Very funny. Sadly true, we are bastards. :)

teenie's picture 1910 pencils

Hee hee! I didn't see that coming. Love that the women win in the end!

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