Advertisement

The Lovinator, The thirsty kid

Agency: 
Published/Aired: 
June 2012
Description: 

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin

Comments (8)

Log in or register to post comments

Highest Rated

uduakabasi648's picture
uduakabasi648
Activity Score 36

great casting...d kid reminds me of Jake( two and a half men)

uduaQ.A

kleenex's picture
kleenex
Activity Score 43434

I wish I was the lovinator.

Temple's picture
Temple
Activity Score 11337

The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent stuff. Great casting as well :)

jackcoooper's picture
jackcoooper
Activity Score 93

agree

arthor's picture
arthor
Activity Score 515

If anything I love the transition to the title graphics and the end.

diegosaenz's picture
diegosaenz
Activity Score 60

Do do guys think these costumes look the same?
http://k3rnel.net/wp-content/uploads/2011/04/el-chapulin-colorado.jpg

Hmmm

badhops's picture
badhops
Activity Score 33

Not at all. There's nothing besides the heart.

uduakabasi648's picture
uduakabasi648
Activity Score 36

great casting...d kid reminds me of Jake( two and a half men)

uduaQ.A

Advertisement

20% Off Sale at iStock until December 9th 2016