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MER: The Lovinator, The thirsty kid

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin

Published: 
June 2012

8 comments

kleenex's picture
kleenex
41128 pencils

I wish I was the lovinator.

Temple's picture
Temple
11323 pencils

The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.

Nike Diesel's picture
Nike Diesel
13590 pencils

Excellent stuff. Great casting as well :)

jackcoooper's picture
jackcoooper
93 pencils

agree

arthor's picture
arthor
515 pencils

If anything I love the transition to the title graphics and the end.

diegosaenz's picture
diegosaenz
60 pencils

Do do guys think these costumes look the same?
http://k3rnel.net/wp-content/uploads/2011/04/el-chapulin-colorado.jpg

Hmmm

badhops's picture
badhops
33 pencils

Not at all. There's nothing besides the heart.

uduakabasi648's picture
uduakabasi648
36 pencils

great casting...d kid reminds me of Jake( two and a half men)

uduaQ.A

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