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The Lovinator, Rhyme-inator

Agency: 
Published/Aired: 
June 2012
Description: 

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin

Comments (5)

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Highest Rated

uduakabasi648's picture
uduakabasi648
Activity Score 36

good comedy

uduaQ.A

Nike Diesel's picture
Nike Diesel
Activity Score 13630

"We nailed it." XD

andylefty's picture
andylefty
Activity Score 4535

Great vibe!

jackcoooper's picture
jackcoooper
Activity Score 93

yes

stickynotes's picture
stickynotes
Activity Score 1094

like the character, but not so much the scripts. but it's still a 'refreshing' nice series of ads!

uduakabasi648's picture
uduakabasi648
Activity Score 36

good comedy

uduaQ.A

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