Advertisement

The Lovinator, Pick up

Agency: 
Published/Aired: 
June 2012
Description: 

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin

Comments (2)

Log in or register to post comments

Highest Rated

jackcoooper's picture
jackcoooper
Activity Score 93

nice

sacrilegend's picture
sacrilegend
Activity Score 3392

I've never found this brand of humor to be all that funny, but I'd be curious to see where this campaign goes.

jackcoooper's picture
jackcoooper
Activity Score 93

nice

Advertisement