MER Juice Drink: The Lovinator, The thirsty kid

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Planner Johan Rynell
Account supervisors: Robert Bryhn, Rickard Alstrin
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Published: June 2012

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7 comments

15790 pencils

kleenexTuesday, June 26, 2012 - 20:04

I wish I was the lovinator.

9453 pencils

TempleWednesday, June 27, 2012 - 03:03

The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.

13048 pencils

Nike DieselWednesday, June 27, 2012 - 09:39

Excellent stuff. Great casting as well :)

93 pencils

jackcoooperWednesday, July 4, 2012 - 17:26

agree

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arthorWednesday, June 27, 2012 - 10:44

If anything I love the transition to the title graphics and the end.

33 pencils

badhopsThursday, June 28, 2012 - 15:57

Not at all. There's nothing besides the heart.

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