MER Juice Drink: The Lovinator, The thirsty kid

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Planner Johan Rynell
Account supervisors: Robert Bryhn, Rickard Alstrin
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Published: June 2012

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kleenex's picture
22728 pencils

I wish I was the lovinator.

Temple's picture
9613 pencils

The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent stuff. Great casting as well :)

jackcoooper's picture
93 pencils


arthor's picture
515 pencils

If anything I love the transition to the title graphics and the end.

diegosaenz's picture
60 pencils

Do do guys think these costumes look the same?


badhops's picture
33 pencils

Not at all. There's nothing besides the heart.

uddy Akpan's picture
uddy Akpan
32 pencils

great casting...d kid reminds me of Jake( two and a half men)


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