MER Juice Drink: The Lovinator, Rhyme-inator

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Planner Johan Rynell
Account supervisors: Robert Bryhn, Rickard Alstrin
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Published: June 2012

Google Plus One

4 comments

13048 pencils

Nike DieselWednesday, June 27, 2012 - 09:40

"We nailed it." XD

Log in or register to post comments

4428 pencils

andyleftyWednesday, June 27, 2012 - 13:22

Great vibe!

Log in or register to post comments

93 pencils

jackcoooperWednesday, July 4, 2012 - 17:26

yes

Log in or register to post comments

1020 pencils

stickynotesThursday, June 28, 2012 - 02:44

like the character, but not so much the scripts. but it's still a 'refreshing' nice series of ads!

Log in or register to post comments

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.