MER Juice Drink: The Lovinator, Rhyme-inator

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Planner Johan Rynell
Account supervisors: Robert Bryhn, Rickard Alstrin
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Published: June 2012

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Nike Diesel's picture
Nike Diesel
13339 pencils

"We nailed it." XD

andylefty's picture
4533 pencils

Great vibe!

jackcoooper's picture
93 pencils


stickynotes's picture
1058 pencils

like the character, but not so much the scripts. but it's still a 'refreshing' nice series of ads!

uddy Akpan's picture
uddy Akpan
32 pencils

good comedy


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