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MER Juice Drink: The Lovinator, Pick up

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Planner Johan Rynell
Account supervisors: Robert Bryhn, Rickard Alstrin
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Published: June 2012

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2 comments

sacrilegend's picture
sacrilegend
1726 pencils

I've never found this brand of humor to be all that funny, but I'd be curious to see where this campaign goes.

jackcoooper's picture
jackcoooper
93 pencils

nice

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