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Mentos Rainbow: Spider

Advertising Agency: BBH, London, UK
Director: Bryan Lee-Hughes
Copywriter: Alex Ball
Art Director: Nadine Akle

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27 comments

Guest's picture
Guest

I don't understand the ending. How does this relate to Mentos?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I suppose now you can see what colour is next.

Guest's picture
Guest

it doesn't but its pretty awesome..

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'm a bit mixed about this... I like the twist in it but meh, for Mentos?

whatthefudge's picture
whatthefudge
1268 pencils

I hate spiders.

Guest's picture
Guest

u didn't understand... it's better to know what coming next
so he was thinking that it was just a spider but not a super spider!! ;)

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

funny ad i like it but they needed to highlight the pack bit more to show the meaning of the message

Always try to be unique even when forced to conform.

Reality Check's picture
Reality Check
1799 pencils

Isn't that good. But the spider is.

Guest's picture
Guest

I was smiling.

Guest's picture
Guest

this would be a better advertisment for the new DARPA-SPY gadget. But for Menthos?

Guest's picture
Guest

funny and totally unexpected.

thedesignaddict's picture
thedesignaddict
5366 pencils

This tells me NOTHING about the product. It's a complete creative wank.

I'm surprised it's BBH.

miko1aj's picture
miko1aj
3097 pencils

oh really? What would You say about such product, which not have been told before? Besides this, in fact it does say about product, because in extraordinary way it tries to nail in head the fact mentos now has different colour/flavour in one pack. Quite funny ad.

TommyO's picture
TommyO
1866 pencils

They said it went viral. I don't understand why. I don't feel like forwarding it to anyone.

Guest's picture
Guest

Its funny you guys are reading to much into it. I humorous and than it says mentos. who cares.

Guest's picture
Guest

*shocking* and serves the purpose! Good one! :)

clayology com's picture
clayology com
247 pencils

Superb! its a very powerful way of saying...'do not underestimate what flavor is up next in mentos..!!' hilarious!!

Ads u create needs Attention!! http://www.claycardstudio.com

kubasagan's picture
kubasagan
112 pencils

now that was unexpected :)

senior interactive copy @ K2

Guest's picture
Guest

Great ideia (the super spider) but the end is too far-fetched... It's a long way from a super spider to knowing what colour you're going to get next...

Guest's picture
Guest

I am thinking how to criticize this ad like everyone else...The only criticism I can come up with is that when I see it the second time it does not excite me as much as it did the first time. I guess that's the difference between humor and a joke. Feels like a joke to me.

Guest's picture
Guest

mannnnnnnn, everyone is trying to be funny just to be funny. skittles did it all best

Cube's picture
Cube
458 pencils

hahahahahaha surprized me

Guest's picture
Guest

what point does the slogan make?

Guest's picture
Guest

Okay, so the advert starts off with an average quiet louge room scene; girlfriend becomes terrified of spider, and one thing you would expect would be the guy about to squish the spider. He didn't expect the spider to have enough strength to beat up the guy!

~RabidLeroy

Guest's picture
Guest

awsome twist!

Guest's picture
Guest

哈哈~~~

Guest's picture
Guest

it did make me go ==

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