Mentos Rainbow: Spider
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Advertising Agency: BBH, London, UK
Director: Bryan Lee-Hughes
Copywriter: Alex Ball
Art Director: Nadine Akle
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27 Comments
I don't understand the ending. How does this relate to Mentos?
I suppose now you can see what colour is next.
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it doesn't but its pretty awesome..
I'm a bit mixed about this... I like the twist in it but meh, for Mentos?
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I hate spiders.
u didn't understand... it's better to know what coming next
so he was thinking that it was just a spider but not a super spider!! ;)
funny ad i like it but they needed to highlight the pack bit more to show the meaning of the message
Always try to be unique even when forced to conform.
Isn't that good. But the spider is.
I was smiling.
this would be a better advertisment for the new DARPA-SPY gadget. But for Menthos?
funny and totally unexpected.
This tells me NOTHING about the product. It's a complete creative wank.
I'm surprised it's BBH.
oh really? What would You say about such product, which not have been told before? Besides this, in fact it does say about product, because in extraordinary way it tries to nail in head the fact mentos now has different colour/flavour in one pack. Quite funny ad.
They said it went viral. I don't understand why. I don't feel like forwarding it to anyone.
That's me!
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Its funny you guys are reading to much into it. I humorous and than it says mentos. who cares.
*shocking* and serves the purpose! Good one! :)
Superb! its a very powerful way of saying...'do not underestimate what flavor is up next in mentos..!!' hilarious!!
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now that was unexpected :)
copy, Y&R Poland
Great ideia (the super spider) but the end is too far-fetched... It's a long way from a super spider to knowing what colour you're going to get next...
I am thinking how to criticize this ad like everyone else...The only criticism I can come up with is that when I see it the second time it does not excite me as much as it did the first time. I guess that's the difference between humor and a joke. Feels like a joke to me.
mannnnnnnn, everyone is trying to be funny just to be funny. skittles did it all best
hahahahahaha surprized me
what point does the slogan make?
Okay, so the advert starts off with an average quiet louge room scene; girlfriend becomes terrified of spider, and one thing you would expect would be the guy about to squish the spider. He didn't expect the spider to have enough strength to beat up the guy!
~RabidLeroy
awsome twist!
哈哈～～～
it did make me go ==