Fresh News

July 2013
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Mentos Fresh News is a Facebook application that creates a personalised News Report all about you. It has been built using the latest technology platforms to deliver an individual experience that embodies Mentos' brand positioning of 'Freshness'. Every News Report uses data available from Facebook and Foursquare in a smart way, matching it against behaviour rules to derive satirical stories all about the user. Our news readers then deliver the stories in a humorous way with added personalisation through the use of text-to-speech software. With 45 minutes of customisable footage behind the site, there are literally millions of possible unique video combinations that can be made using the App, and millions of different videos that people will want to share. Stay Fresh people.

Executive Producer:Tessa Christou

Advertising Agency: BBH, London, UK
Creative Directors: Pablo Marques, Marc Hatfield
Art Directors: Viv Yapp, Szymon Rose
Copywriters: AK Parker, Daniel Schaefer
Digital Producer: Paul Malecki
TV Producer: Glenn Paton
Head of Digital Production: Josh Tenser
Head of Creative Technology: Alex Matthews
UX: Matt Bertocchi
Strategic Business Lead: Richard Lawson
Strategy Director: Ben Shaw
Strategist: Jamie Watson
Team Directors: Rowena Minhas, Tom Woodhead
Team Manager: Lauren Blunden
Production Company: Stink Digital
Director: Brian Lee Hughes
Producer: Tania Zemljak
DoP: Ray Coates
Post Production: Stink Digital
Editor / Editing House: Final Cut
Sound: Joe @ 750mph
Sound Engineer: Joe Marsden

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kleenex's picture
42416 Activity Scores

interesting concept.