00:00
NewerOlder

Médecins Sans Frontières: Boy

Advertising Agency: McCann Erickson London, UK
Creative Directors: Simon Hepton
Art Director: Simon Hepton
Copywriter: Matt Crabtree
Photographer: Robert Wilson
Production company: McCann Erickson/Framestore/Eardrum
Media: Phil Tattersall, Alice Pott
Aired: July 2009

14 comments

alexander_bickov's picture
alexander_bickov
3283 pencils

Geat and simple message!

Guest's picture
Guest

so bad

valayamadvertising's picture
valayamadvertising
244 pencils

sorry if some one misses the lines on the screen the message is lost - when lines are mised visual should convey the meaning
www.valayam.com

Guest's picture
Guest

Good point, but just want to say that it was designed for the cinema, so hopefully that won't be an issue.

Pete

magedmaher's picture
magedmaher
17 pencils

I really felt passionate about them

Jesterbrand's picture
Jesterbrand
142 pencils

So it's Doctor's Without Borders then? Same people or no?

Anwyways, simple and effective... I'm depressed now...

Guest's picture
Guest

They should have used the mental aspect of it.

Besides that, dragging someone into a heavy story and then only asking them to remember a name is doing just that. Telling people you still exist. That you haven’t merged with another organization. That you are still visiting places where it matters. And therefore you count on peoples blessing.

So, what seems to be the problem here? Is what most viewers will be thinking.

In reality you communicate your problem to raise awareness. Which in these modern days will be seen as old thinking choosing bad strategy. Consequently you are nibbling at the very foundation of your brand’s trust.

Attention is no tool, money is.

Catwah's picture
Catwah
58 pencils

This would have been better if the child's moan wasn't repeatedly looped. It REALLY spoiled the feel of the ad.

Guest's picture
Guest

Unfortunately I have to agree. The sound design just didn't deliver.

kgeiger's picture
kgeiger
7179 pencils

Unfortunately I have to agree. The sound design just didn't deliver.

Janae's picture
Janae
385 pencils

it doesn't sound like the child has any kind of pain, it reminds me more of an laughing adult.
a dramatic classic music would fit better or just a real child crying and not repeating all the
time.

Guest's picture
Guest

Hi, Pete from MSF here. I didn't make the advert, but I believe that it was a straight piece of audio. Does sound like a loop though I agree...

kgeiger's picture
kgeiger
7179 pencils

Hide everybody, it's the client! ;)
Just to be clear. I do like this advert...

Guest's picture
Guest

Well I really enjoyed the concept - and I have a little problem with the looping of the child cries... But not so much, and the intensity and violence you could sense is enough for me . Love it really, but still some weaknesses in it - nobody's perfect :-)

I think that simple message is the way to go with advertisement. And for the written message , on a 12 meteres large screen , there won't be any problem to read it.

++

Fabien

Log in or register to post comments