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McVitie's: English but...

Advertising Agency: Fred&Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Laurent Leccia
Art Directors: Laurent Leccia
Advertiser’s supervisors: Olivier Vernier, Caroline Briaucourt, Jean-Christophe Bertrand, Emilie Col
Account supervisors: Emmanuel Ferry, Helene Camus
TV Producers: Alexandra Marik, Robin Accard
Production Company: Spy films / Stink
Director: Trevor Cornish

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10 comments

Guest's picture
Guest

lol that was really great

shahidali's picture
shahidali
4063 pencils

hidden imperialistic attitude behind the typical english humor. serves the brand, makes it very english. is it targeted towards the french? then why isn't it in french language?

shahid

Prof's picture
Prof
1453 pencils

i guess its just for awards.

and the ad agency is french ;)

Quite really.

Guest's picture
Guest

i don't understand how does it serves the brand?

Guest's picture
Guest

you have no idea. this is a FMCG product. the ad is good. serves the brand...? hahahaha! with a cup of tea might i add. I liked.

Guest's picture
Guest

So true!! Fantastic

sirvan's picture
sirvan
29870 pencils

Long way around.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

just not good ... but good end line

Guest's picture
Guest

I like it. Nice insight(s). It's entertaining and makes a good point about the product. Good work.

kgeiger's picture
kgeiger
7016 pencils

I giggled. Very nice.

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