McVitie's: English but...
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Advertising Agency: Fred&Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Laurent Leccia
Art Directors: Laurent Leccia
Advertiser’s supervisors: Olivier Vernier, Caroline Briaucourt, Jean-Christophe Bertrand, Emilie Col
Account supervisors: Emmanuel Ferry, Helene Camus
TV Producers: Alexandra Marik, Robin Accard
Production Company: Spy films / Stink
Director: Trevor Cornish



10 Comments
lol that was really great
hidden imperialistic attitude behind the typical english humor. serves the brand, makes it very english. is it targeted towards the french? then why isn't it in french language?
shahid
i guess its just for awards.
and the ad agency is french ;)
Quite really.
i don't understand how does it serves the brand?
you have no idea. this is a FMCG product. the ad is good. serves the brand...? hahahaha! with a cup of tea might i add. I liked.
So true!! Fantastic
Long way around.
+++
"I love some things, and don't love some other things."
just not good ... but good end line
I like it. Nice insight(s). It's entertaining and makes a good point about the product. Good work.
I giggled. Very nice.