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McVitie's: English but...

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Advertising Agency: Fred&Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard
Art Directors: Laurent Leccia, Thomas Raillard
Advertiser’s supervisors: Olivier Vernier, Caroline Briaucourt, Jean-Christophe Bertrand, Emilie Col
Account supervisors: Emmanuel Ferry, Helene Camus
TV Producers: Alexandra Marik, Robin Accard
Production Company: Spy films / Stink
Director: Trevor Cornish

Comments

Guest's picture
Guest | Sun, 2009-06-21 10:06

lol that was really great

shahidali's picture 1262 pencils
shahidali | Mon, 2009-06-22 01:22

hidden imperialistic attitude behind the typical english humor. serves the brand, makes it very english. is it targeted towards the french? then why isn't it in french language?

shahid

Prof's picture 857 pencils
Prof | Tue, 2009-06-23 03:18

i guess its just for awards.

and the ad agency is french ;)

Quite really.

Guest's picture
Guest | Tue, 2009-06-23 19:57

i don't understand how does it serves the brand?

Guest's picture
Guest | Mon, 2009-08-10 16:16

you have no idea. this is a FMCG product. the ad is good. serves the brand...? hahahaha! with a cup of tea might i add. I liked.

Guest's picture
Guest | Mon, 2009-06-22 07:56

So true!! Fantastic

sirvan's picture 7307 pencils
sirvan | Mon, 2009-06-22 10:05

Long way around.

+++

"I love everything"

Guest's picture
Guest | Wed, 2009-06-24 17:04

just not good ... but good end line

Guest's picture
Guest | Thu, 2009-06-25 01:03

I like it. Nice insight(s). It's entertaining and makes a good point about the product. Good work.

kgeiger's picture 5158 pencils
kgeiger | Wed, 2009-07-01 12:14

I giggled. Very nice.

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