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McDonald’s: Universal Language

Advertising Agency: Alma DDB, Miami, FL, USA
Exec. Creative Director: Enrique Faillace
Creative Director: Eduardo Bono
Associate Creative Director: Manuel Huici
Art Director: Monserrat Valera
Agency Sr. Producer: Diego Colombo
Editorial Company: Boxer, Los Angeles, CA
Editor: Rob Groenwold
Production Company: Boxer, Los Angeles, CA
Director: Jim Zoolalian
DP: Stephen Kenneston
Producers: John Barreiro
Executive Producer: John Clark
Aired: September 2009

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11 comments

Guest's picture
Guest

what is the message?

sirvan's picture
sirvan
29870 pencils

Exploitative

+++

"I love some things, and don't love some other things."

Phics's picture
Phics
93 pencils

bad.

mikeelrapido's picture
mikeelrapido
1929 pencils

Poor.

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silvi's picture
silvi
4172 pencils

Only good thing is the actuations. The kids looks very naturals.
Sorry for my english.
Lo rescatable de este spot es la actitud natural y espontánea de los chicos.

Wordnerd's picture
Wordnerd
6662 pencils

man that sucked.. 3 for execution. message and concept makes me throw up

Guest's picture
Guest

Could of been good. But spending all that time looking at the sign language only makes you wonder what they were talking about. They seem happy before the McBag arrived, so I don't see the benefit to clearly.

Guest's picture
Guest

cheap shot using the mute kids

mikepants2005's picture
mikepants2005
504 pencils

shite

mikepants2005's picture
mikepants2005
504 pencils

shite

mikepants2005's picture
mikepants2005
504 pencils

shite

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