McDonald’s: Universal Language
Advertising Agency: Alma DDB, Miami, FL, USA
Exec. Creative Director: Enrique Faillace
Creative Director: Eduardo Bono
Associate Creative Director: Manuel Huici
Art Director: Monserrat Valera
Agency Sr. Producer: Diego Colombo
Editorial Company: Boxer, Los Angeles, CA
Editor: Rob Groenwold
Production Company: Boxer, Los Angeles, CA
Director: Jim Zoolalian
DP: Stephen Kenneston
Producers: John Barreiro
Executive Producer: John Clark
Aired: September 2009

11 Comments
what is the message?
Exploitative
+++
"I love some things, and don't love some other things."
bad.
Poor.
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Only good thing is the actuations. The kids looks very naturals.
Sorry for my english.
Lo rescatable de este spot es la actitud natural y espontánea de los chicos.
man that sucked.. 3 for execution. message and concept makes me throw up
Could of been good. But spending all that time looking at the sign language only makes you wonder what they were talking about. They seem happy before the McBag arrived, so I don't see the benefit to clearly.
cheap shot using the mute kids
shite
shite
shite