McDonald's: Staying up

Advertising Agency: DDB Group, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Jordan Sky
Art Directors / Copywriters: Pete Gosselin, Jay Hunt
Head of Television: Judy Thompson
Agency Producer: Kim Baldwinson
Group Business Director: Zoe Alden
Business Director: Karla Fisher & Carly Pratt
Production Company: Revolver
Director: Steve Rogers
Executive Producer: Michael Ritchie
Producer: Pip Smart
DOP / Cinematographer: John Toon
Production Designer: Bruce Everard
Editor: Alexandre De Franceschi / Guillotine
Post Production: Fuel VFX
Music: Peter Van de Fluit / Liquid Studios
Sound Design: Craig Matushka / Liquid Studios

July 2012


Temple's picture
11323 pencils

Lovely. This is how most of us felt for the Olympics at the tender age of 10, when we had a time zone inconvenience. Alas, at 12 we learned about doping and scandals and the dream faded.

Nike Diesel's picture
Nike Diesel
13431 pencils

A very warm and insightful ad. Reaaally nice feel throughout the whole spot.

CasP's picture
177 pencils

this could be shorten-up

kleenex's picture
40708 pencils

I really liked it.

Kill them ad's picture
Kill them ad
31 pencils

that has to do with fattening burgers sport?, the better the P & G, is more emotional than seeing a young late nights, plus he can also late nigths watching porn ...

This is best

TheRealJohnSmith's picture
3 pencils

Lovely spot for those living in a part of the world where you'll have to stay up very late or wake up very early to catch the olympics action live. Love the extended duration too, nice to see an ad with enough time to tell the story at its own pace.

rciavatta's picture
11 pencils

I hate McDonald's and eating fries at that time is disgusting :) but wow what a great ad!

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