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Ripple effect

Agency: 
Published/Aired: 
June 2013
Description: 

Lebron and Stephen A. Smith feud over “Greatest-of-All-Time”. Stephen A. takes issue with a tweet from LeBron reading "Chicken McNuggets #GreatestAllTime," asking, “Ever heard of the Quarter Pounder with Cheese LeBron? Whatever happened to the Big Mac?” The debate created a ripple effect of responses from viewers across the country, all chiming in to give their two cents on the greatest McDonald’s item.

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Creative Directors: Craig Miller, Pete Shamon
Art Director: Marcus Chin-Quee
Copywriter: Jeff Vitkun
Business Affairs: Jen Wrentmore
Sr. Broadcast Producer: Sean Vernaglia
Producer: Whitney Bogosian
Sr. Group Marketing Director: Catherine Ellefson
Sr. Marketing Producer: Dan Gross
Production Company: Hungry Man
Director: Dave Laden

Comments (2)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

nice idea, boring execution

kleenex's picture
kleenex
Activity Score 43505

NO WAY!!!! It is the Durian Crunchy McFlurry!!!

certaintly's picture
certaintly
Activity Score 3994

nice idea, boring execution

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