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Ripple effect

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Published/Aired: 
June 2013
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Description: 

Lebron and Stephen A. Smith feud over “Greatest-of-All-Time”. Stephen A. takes issue with a tweet from LeBron reading "Chicken McNuggets #GreatestAllTime," asking, “Ever heard of the Quarter Pounder with Cheese LeBron? Whatever happened to the Big Mac?” The debate created a ripple effect of responses from viewers across the country, all chiming in to give their two cents on the greatest McDonald’s item.

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Creative Directors: Craig Miller, Pete Shamon
Art Director: Marcus Chin-Quee
Copywriter: Jeff Vitkun
Business Affairs: Jen Wrentmore
Sr. Broadcast Producer: Sean Vernaglia
Producer: Whitney Bogosian
Sr. Group Marketing Director: Catherine Ellefson
Sr. Marketing Producer: Dan Gross
Production Company: Hungry Man
Director: Dave Laden

Comments (2)

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Highest Rated

certaintly's picture
certaintly
3994 Activity Scores

nice idea, boring execution

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