McDonald's: Picto

Advertising Agency: TBWA\PARIS, France
Creative Director: Jean-François Goize
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Production: Wanda
Director: Wilfrid Brimo

May 2014


DameWallis's picture
52 pencils

Interesting song choice for a food commercial. I wonder if they know the lyrics of the chorus...

jillefski's picture
120 pencils

So TBWA\PARIS, very difficult to come up with an idea these days?

If this and the print ads are the whole campaign, it is one of the worst things I saw in a long time. No idea, no creativity, no novelty, no relevance and no purpose, just artistic.

Pete R.'s picture
Pete R.
2904 pencils

The idea is in the style. Stencil street art.

Art & Illustration

Dzsoi's picture
8001 pencils

Sorry but picking a style is not a commercial idea. I get it, they try to be modern and current but this is a very weak, uninspired attempt to make a positive impression.

i can't believe its not maccas's picture
i can't believe...

well that was awful...

Rubiasca's picture

This is probably an attemp to create sth like a lovemark and disruption. The message is probably sth like: If you are a rebel and you like art, McDonalds should be a part of your llifestyle. (yuck!) A poor attempt for a viral video and outdoor advertising connected with the "viral" - nothing new, really! I mean, I know what they were trying to achieve with this add, but i dont think this will make ppl think more/better of McDonalds, neither will it make them buy more food in there. I do like the design of the billboards, but still hate McDonalds...see? Didnt work on me.

damnson's picture
11519 pencils


An axe murderer of ads.

kubasagan's picture
113 pencils

so rebell...

senior interactive copy @ K2

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