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McDonald’s: McSmokey Chili

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before.

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Director: Jarno Lindblom
Project Managers: Inka Karvonen, Päivi Lång
Creative Director: Vesa Tujunen
Production Company: Piñata
Producer: Johanna Luoto
Directors: Henri Tani, Jonna Uhrman
Lead Compositor / Animation: Henri Tani
Designer / Illustrator / Animation: Jonna Uhrman
3D Artist: Ville Ikonen
Sound Design: Marko Nyberg, Ville Riippa / El Camino

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