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McDonald's McFlurry: Live stunt

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world.

Advertising Agency: DDB South Africa
Copywriter: Sanele Emmanuel Ngubane
Art Director: Thule Ngcese
Executive Creative Director: Grant Jacobsen
Executive producer: Rachel Andreotti
Director: Robin Goode / Giant Films
Music: Robroy Studios
Special mention: Sakhumzi orphanage / Husi De Kuilen Old-Age Home

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8 comments

daviddavid's picture
daviddavid
813 pencils

touching

"People don't buy for logical reasons. They buy for emotional reasons."dailycommercials.com

jteslik's picture
jteslik
1365 pencils

This would have been so bad if it had ended with the kids. Seemed like a cheap sell. Glad I kept watching.

Tuco's picture
Tuco
277 pencils

sorry wrong post

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

cute

desailly's picture
desailly
470 pencils

You're right, it is nice that McDonalds Creative Directors have voted this McDonalds commercial the best McDonalds commercial in McDonalds marketing.

kleenex's picture
kleenex
22728 pencils

Two solid ads.

the_lizard_king's picture
the_lizard_king
1255 pencils

Awesome... Very touching.

And then GOD said...
Let there be creativity!!!

Ceballos's picture
Ceballos
624 pencils

¿Touching? Come on...

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