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McDonald's: Letters

Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Andreas Dahlqvist, Johan Holmström
Art Directors: Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Director: Johan Perjus/St Paul Film
Aired: September 2007

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14 comments

oblivion™'s picture
oblivion™
22 pencils

Wow! I'm lovin' it!

®

®

Signe_S's picture
Signe_S
357 pencils

Nice!

Ann_1978's picture
Ann_1978
22 pencils

GOOD.
I LOVE IT

danestevez's picture
danestevez
115 pencils

great execution...

pneuburg's picture
pneuburg
251 pencils

Why so dreary, gloomy and reverant? You'd think it would be happy, bright and exciting.

pjn

pixelbomb1's picture
pixelbomb1
2555 pencils

because ronald mc donald is dead he blew up that's why all the letters flying all over.

Sincerely,
Arnold Santillan
714-206-2459

pixelbomb1's picture
pixelbomb1
2555 pencils

mc donald is brought to you today by the letter "m" and "c" and by the number 3.

Sincerely,
Arnold Santillan
714-206-2459

Tincho's picture
Tincho
1093 pencils

Epic style...

Actually, the best TV ads are those that don´t look like a TV ad, they look like a brand new movie trailer, they almost show stories...

Nice job.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

I cant stop watching it again and again. I love the choir and the cinematography, but I hate the spoken text

raverus's picture
raverus
1478 pencils

books not toys, great!

Kniven's picture
Kniven
30 pencils

Great job! Best thing ive seen in a long, long time!

vaishnav's picture
vaishnav
22 pencils

awesome cinematogrphy!

We aren’t alive!!!
It’s just advertising.....

ispeak's picture
ispeak
90 pencils

it seems "m" falling from the sky. If that is the case so then it should make children feel 'happy'and the cinematography should have ideally captured / potrayed happiness as contrary to gloom and solitude thru' ashes / bird shit', 'close up of a womans boobs', ' a loner cleaning up' etc.... Books should bring in joy and not a melancholic feeling.

Thats my take.

supersupergirl's picture
supersupergirl
294 pencils

what a great great way to do it...

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