Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Andreas Dahlqvist, Johan Holmström
Art Directors: Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Director: Johan Perjus/St Paul Film
Aired: September 2007
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14 Comments
Wow! I'm lovin' it!
®
®
Nice!
GOOD.
I LOVE IT
great execution...
Why so dreary, gloomy and reverant? You'd think it would be happy, bright and exciting.
pjn
because ronald mc donald is dead he blew up that's why all the letters flying all over.
Sincerely,
Arnold Santillan
714-206-2459
mc donald is brought to you today by the letter "m" and "c" and by the number 3.
Sincerely,
Arnold Santillan
714-206-2459
Epic style...
Actually, the best TV ads are those that don´t look like a TV ad, they look like a brand new movie trailer, they almost show stories...
Nice job.
I cant stop watching it again and again. I love the choir and the cinematography, but I hate the spoken text
www.degamboa.com
books not toys, great!
Great job! Best thing ive seen in a long, long time!
awesome cinematogrphy!
We aren’t alive!!!
It’s just advertising.....
We aren’t alive!!!
It’s just advertising.....
it seems "m" falling from the sky. If that is the case so then it should make children feel 'happy'and the cinematography should have ideally captured / potrayed happiness as contrary to gloom and solitude thru' ashes / bird shit', 'close up of a womans boobs', ' a loner cleaning up' etc.... Books should bring in joy and not a melancholic feeling.
Thats my take.
what a great great way to do it...