McDonald's: Letters

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Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Andreas Dahlqvist, Johan Holmström
Art Directors: Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Director: Johan Perjus/St Paul Film
Aired: September 2007

Your rating: None Average: 8.8 (76 votes)
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Comments

Submitted by oblivion™ on Mon, 2007-11-12 07:04.

Wow! I'm lovin' it!

®

Signe_S's picture
Submitted by Signe_S on Mon, 2007-11-12 08:03.

Nice!

Submitted by Ann_1978 on Mon, 2007-11-12 08:12.

GOOD.
I LOVE IT

Submitted by danestevez on Mon, 2007-11-12 09:11.

great execution...

Submitted by pneuburg on Mon, 2007-11-12 14:05.

Why so dreary, gloomy and reverant? You'd think it would be happy, bright and exciting.

pixelbomb1's picture
Submitted by pixelbomb1 on Tue, 2007-11-13 09:49.

because ronald mc donald is dead he blew up that's why all the letters flying all over.

pixelbomb1's picture
Submitted by pixelbomb1 on Tue, 2007-11-13 09:51.

mc donald is brought to you today by the letter "m" and "c" and by the number 3.

Submitted by Tincho on Tue, 2007-11-13 14:03.

Epic style...

Actually, the best TV ads are those that don´t look like a TV ad, they look like a brand new movie trailer, they almost show stories...

Nice job.

Submitted by jpdegamboa on Tue, 2007-11-13 16:37.

I cant stop watching it again and again. I love the choir and the cinematography, but I hate the spoken text

Submitted by raverus on Wed, 2007-11-14 00:33.

books not toys, great!

Submitted by Kniven on Wed, 2007-11-14 03:34.

Great job! Best thing ive seen in a long, long time!

vaishnav's picture
Submitted by vaishnav on Wed, 2007-11-14 04:12.

awesome cinematogrphy!

We aren’t alive!!!
It’s just advertising.....

Submitted by ispeak on Wed, 2007-11-14 08:06.

it seems "m" falling from the sky. If that is the case so then it should make children feel 'happy'and the cinematography should have ideally captured / potrayed happiness as contrary to gloom and solitude thru' ashes / bird shit', 'close up of a womans boobs', ' a loner cleaning up' etc.... Books should bring in joy and not a melancholic feeling.

Thats my take.

Submitted by supersupergirl on Fri, 2007-11-23 05:58.

what a great great way to do it...

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