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McDonald's: Happy Box

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Mark Tutssel
Creative Directors: Tony Malcolm, Guy Moore
Copywriters / Art directors: Trevor Webb, Sarah Clift
Planners: Matthew Watts, Ben Fox
Media agency: OMD UK
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Post-production: MPC
Audio post-production: Wave Studios

Published: 
July 2011

13 comments

Lawson Hembree's picture
Lawson Hembree
444 pencils

That's a fun ad. It helps children connect happiness with the Happy Meal box. Not bad.

I want a happy box...

abake's picture
abake
1264 pencils

I don't think that's aimed at children, and if it is, I doubt they'll find that fun...
It's a nice old-fashioned feel-good ad. How did that famous phrase go? "if you've got nothing to say, sing it"?

kleenex's picture
kleenex
39595 pencils

I love the fun box

atb2005's picture
atb2005
13561 pencils

Leo Burnett, USA, watch this

http://www.youtube.com/watch?v=G4xnReWwFDM

The above "happy box" thing is one big meh.

TexasH's picture
TexasH
365 pencils

Yeah, loved it too.
This is cheap and fake.

bhuvneshwar.chd's picture
bhuvneshwar.chd
989 pencils

i love it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture
Geimima
824 pencils

cool box!

life is a playground

Temple's picture
Temple
11031 pencils

Lost interest around second 10

Nike Diesel's picture
Nike Diesel
13431 pencils

I actually really like it.
Agree with what Lawson Hembree said.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

feel like it it needed more.

Glut's picture
Glut
3937 pencils

nothing for me, sorry

Tommy G.'s picture
Tommy G.
897 pencils

Ok I wish I was 3 again...

copyrapper's picture
copyrapper
2 pencils
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