McDonald's: Flashback

Advertising Agency: Cossette, Toronto, Canada
Co-chief Creative Officers: Pete Breton, Dave Douglass
Creative Directors: Matthew Litzinger, David Daga
Art Director: Angela Sung
Copywriter: Rachel Abrams
Producer: Leanne Mclellan
Director: Mike Long / suneeva

February 2012


Tom Megginson's picture
Tom Megginson
548 pencils

McDonald's didn't introduce sundaes until the late 1970s. I remember getting a free sample in Kingston, Ontario, (one of their major test markets) at the time.

I know it's a stupid little detail, but it distracted me from the rest of the spot.

Casey T's picture
Casey T
2 pencils

I was more worried about what the combination of a McNugget and that "ice cream" is doing to that woman's unborn child.

Nike Diesel's picture
Nike Diesel
13431 pencils

A disturbing image indeed.

Temple's picture
11310 pencils

Sentimental Mcdonalds deja vu. Nothing new.

Tom Megginson's picture
Tom Megginson
548 pencils


It's on brand, but the brand is insidious.

djspiralz's picture
491 pencils

I was more worried on how their rubbish food is bad for your health - it doesn't make you feel precisely younger

it distracted me from the rest of the spot.

Flurb's picture
263 pencils

I actually like this spot. It connected with me, and brought back a number of fond memories of experiences I've had at McD's over the years. The McD's birthday party. The post game meal with your team. The pregnant wife with mind-boggling McD's cravings. It even made me forget, albeit only momentarily, that I'm not a fan of their food. Seems like a win to me.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Excellent Ad... I like it... Yes at places it is technically wrong as is pointed out by Tom Megginson but still overall it's a nice concept that has been executed well... Nothing new but great work nonetheless ...

Amateur for life!

miko1aj's picture
3086 pencils

Terrible ad. It's literally creepy when something huge and monstrous tries to act emotionally and fails in it. So it is like.. like... like... Ronald McDonald.

kleenex's picture
40638 pencils

I like the ad even if we can complain about the technical details of it.,

Andrej's picture
656 pencils

A brand like McDonalds makes me go "awwww". Great ad.

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