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McDonald's: Flashback

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Your rating: None Average: 6.8 (41 votes)

Advertising Agency: Cossette, Toronto, Canada
Co-chief Creative Officers: Pete Breton, Dave Douglass
Creative Directors: Matthew Litzinger, David Daga
Art Director: Angela Sung
Copywriter: Rachel Abrams
Producer: Leanne Mclellan
Director: Mike Long / suneeva

11 Comments

Tom Megginson's picture 194 pencils
Tom Megginson | Mon, 2012-02-13 15:12

McDonald's didn't introduce sundaes until the late 1970s. I remember getting a free sample in Kingston, Ontario, (one of their major test markets) at the time.

I know it's a stupid little detail, but it distracted me from the rest of the spot.

Casey T's picture 2 pencils
Casey T | Mon, 2012-02-13 15:20

I was more worried about what the combination of a McNugget and that "ice cream" is doing to that woman's unborn child.

Nike Diesel's picture 6832 pencils
Nike Diesel | Thu, 2012-02-16 05:29

A disturbing image indeed.

Temple's picture 7782 pencils
Temple | Mon, 2012-02-13 15:14

Sentimental Mcdonalds deja vu. Nothing new.

Tom Megginson's picture 194 pencils
Tom Megginson | Mon, 2012-02-13 15:16

Yep.

It's on brand, but the brand is insidious.

djspiralz's picture 490 pencils
djspiralz | Mon, 2012-02-13 15:37

I was more worried on how their rubbish food is bad for your health - it doesn't make you feel precisely younger

it distracted me from the rest of the spot.

Flurb's picture 208 pencils
Flurb | Mon, 2012-02-13 16:26

I actually like this spot. It connected with me, and brought back a number of fond memories of experiences I've had at McD's over the years. The McD's birthday party. The post game meal with your team. The pregnant wife with mind-boggling McD's cravings. It even made me forget, albeit only momentarily, that I'm not a fan of their food. Seems like a win to me.

Akshaya Singh's picture 168 pencils
Akshaya Singh | Tue, 2012-02-14 07:19

Excellent Ad... I like it... Yes at places it is technically wrong as is pointed out by Tom Megginson but still overall it's a nice concept that has been executed well... Nothing new but great work nonetheless ...

Amateur for life!

miko1aj's picture 2712 pencils
miko1aj | Tue, 2012-02-14 11:25

Terrible ad. It's literally creepy when something huge and monstrous tries to act emotionally and fails in it. So it is like.. like... like... Ronald McDonald.

http://www.mixcloud.com/miko1aj/

kleenex's picture 8416 pencils
kleenex | Tue, 2012-02-14 12:24

I like the ad even if we can complain about the technical details of it.,

Andrej's picture 659 pencils
Andrej | Wed, 2012-02-15 07:50
8

A brand like McDonalds makes me go "awwww". Great ad.

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