00:00
NewerOlder

McDonald’s: Filet-o-Fish

Advertising Agency: Arnold
Chief Creative Officer: Pete Favat
Creative Director: Chris Edwards
Art Director: Kristen Landgrebe
Copywriter: Pete Harvey
Producer: Sean Vernaglia
Assistant Producer: Jaime Guild
Project Manager: Kasey Fechtor
Business Affairs: Kim Stevens
Human Nature: Rich Santiago
Account Service: Gary Steele, Catherine Ellefson, and Dan Gross
Production Company: Station Film
Production Company Producer: Tom Rossano
Director: Brendan Gibbons
Cinematographer: Jo Willems
Editorial Company: Accomplice
Editor: Collin Cameron
Back in the Day Music Company: Audio Socket
Music Title: “Back in the Day”
Music Company: Pulse Music
Music Title: “Singing Fish”
Recording Studio: Soundtrack Boston
Recording Engineer: Mike Secher
Launch Date: March 2009

Related videos by Shutterstock

29 comments

picopalqlea's picture
picopalqlea
999 pencils

funny...

Guest's picture
Guest

Makes me want to sing the song...and never, ever, ever eat another filet o'fish. Wait, is that what's supposed to happen? Hmmm...

Guest's picture
Guest

My students and I have been singing it to annoy each other. It is catchy and I guess that was the point to get you to want to buy.

Guest's picture
Guest

awesome. advertising thats about the product. and makes me laugh. i am lovin it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Awesome. Advertising that's about the product!!
Sing it to me. Show it to me. Sell it to me. Tell me what you're offering. Tell me what I'm buying!
I'm LOVING IT!!!!! : (

adsadsads's picture
adsadsads
130 pencils

This is funny. Catchy song. I remembered it. The song really carries it.

Guest's picture
Guest

aaaaaaaaaaaaaahahhahahahahahhahahahahha

Guest's picture
Guest

luuuvvvv ittttttt =]

iraoksman's picture
iraoksman
155 pencils

ewwwwwwww this sandwich makes me sick
good concept tho.

Guest's picture
Guest

dumbass

iraoksman's picture
iraoksman
155 pencils

c'mon, i rated it 8, im not swayed by that disgusting sandwich.

Guest's picture
Guest

dumbass

Guest's picture
Guest

당신 뇌 손상이

Guest's picture
Guest

At this point I run out of the room when the spot comes on...

anotheropinion's picture
anotheropinion
132 pencils

Ha. Funny.

Blair Semenoff's picture
Blair Semenoff
651 pencils

That sucked!!

Guest's picture
Guest

funny - yes. do i want to buy a fish fillet after watching it? absolutely NOT. also, those blocks look the way too stupid even for the regular mc'donalds crowd.

makes me want to go vegetarian after watching this schlock.

Guest's picture
Guest

It is one of the best commercials ever produced. Great job ad team!

Guest's picture
Guest

Fantastic!

creativefolks.net's picture
creativefolks.net
58 pencils

Cool, like so much the song .. could be a HIT ,lol

..............................................

Schizzy's picture
Schizzy
205 pencils

I wouldn't say it'll be an award winner, but it's a great ad for its entertainment value.

Guest's picture
Guest

BRILLIANT MARKETING! I love this song and they need to make a ring tone for it

Guest's picture
Guest

This commercial is sick, disgusting and in poor taste. I am glad I'm a vegan.

Guest's picture
Guest

Wish I was too.
Looking into it.
They can't possibly think this commercial will make people want to eat a fish sandwich!!!!

ivan's picture
ivan

I tried, I couldn't do it.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Brilliant treatment of the concept ! Good Job !

sharonjackson's picture
sharonjackson
131 pencils

Catchy tune, terrible product. Looks NOTHING like the photograph, as we all know they get a fat person to sit on their burgers before they hand them out the window. So, considering:
1. Catchy tune
2. Nice looking product

I would rather charge them with false advertising.

SJackson

Guest's picture
Guest

well, what can i say?
i don't like the fat guy heathing a fish sandwich from Mc, and i don't find any sense at the end?
the product is nothing, need some colors...hahahaha!

Guest's picture
Guest

Gimme back that Filet-o-fish!!

LOL!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments