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McDonald's: Family Time Forever

Advertising Agency: Leo Burnett, Dubai, UAE
Director: Karen Cunningham
Executive Creative Director: Peter Bidenko
Creative Director: Marwan Chahine
Production company: Joy Films
Executive Producer: Rita El Hachem
Agency Producer: Basma El Mujtahed
Post production: Spitfire
Music / Sound Production: Mad Planet

9 comments

Rob71's picture
Rob71
350 pencils

Underwhelming..

sirvan's picture
sirvan
29870 pencils

Why is there no food in this spot?

+++

"I love some things, and don't love some other things."

morse's picture
morse
16005 pencils

Run off the mill. Boring!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MissKarizz's picture
MissKarizz
19 pencils

Really? I thought this was adorable! Although I find it weird that not a single McDonald's store/food item was shown in the whole spot... Are they advertising the fast food chain, or simply advocating for Take Your Child to Work Day?

mitali prasad's picture
mitali prasad
408 pencils

yeah.....misskarizz..i also felt it was a cute ad..but really odd that they didn't even talk abut mcdonalds anywhere in the ad...at least a store should be there.....

RH's picture
RH
16 pencils

Cute, but that's about it. The line felt underwhelming as well.

Takmelius's picture
Takmelius
198 pencils

WTF?!? Cute kids, but where's the brand and what are they trying to say?! Family time forever?! Are they trying to say 'make time for your family'? How does McDonald's help with that? I bet the agency's really proud they shafted the client off any real branding throughout the ad (except of course for the red and yellow patches subliminally inserted in some frames)

Hadrons's picture
Hadrons
5743 pencils

so lame, forget about it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creative.vibes's picture
creative.vibes
86 pencils

the execution is cute but it could be for any other product...I guess the Mc donals angle was still required. they could relate it to mc donals very well. Wonder why they didn't do so.

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