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McDonald’s: Boxes

Advertising agency: Leo Burnett, UK
Art Directors / Copywriters: Guy Moore, Tony Malcolm
Agency Producer: Bruce Macrae
Executive Creative Director: Justin Tindall
Media agency: OMD
Planner: Grace Cowey
Production Company: Gorgeous Enterprises
Director: Vince Squibb
Production Company Producer: Rupert Smythe
Editor: Paul Watts / The Quarry
Post-production: MPC
Audio post-production: Simon Capes / Soho Square Studios
Creative Director: Justin Tindall

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1 comment

desailly's picture
desailly
470 pencils

It's a great ad, this, as long as one doesn't think too hard about the fact that empty cardboard boxes don't contribute to childhood obesity.

Nicely art directed. Music's great.

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